How to build competitive advantage for LED SMEs

The LED market has warmed up, but the cold with xiongji boss run away and the collapse of Shenzhen billion light; part of the LED brand has talent shows itself in the industry, the market is still filled with the price war. 2013, in this unique year, there are people in heaven, some people face the abyss. Since this year is so unique and critical, LED SMEs should be how to create a competitive advantage?

1 give yourself a clear positioning: because small and medium-sized enterprises, the transformation of fast, so you can quickly adapt to changes in the market. This is its advantage, but also its disadvantages, follow the trend of some enterprises in the LED display market unpopular to do LED display; when LED project profits to do street project, now, LED general lighting market in the beginning, they have started to enter the field of general lighting. So wait a few years later, the LED market in each field has a strong brand, these enterprises and where to go from here? Estimated only to exit the LED industry! Therefore, LED companies want to be healthy and sustainable development, we must clear their position - clearly what they can do, can not do. Clearly, the company has its own long-term goals, not for some short-term benefits and give up long-term strategy. After a period of accumulation, enterprises can establish a competitive barrier in a certain area, thus forming a unique competitive advantage.

2 to create a high reputation brand: brand is the core competitiveness of enterprises, but also an important guarantee for value-added products. There is no high reputation brand, the competitive advantage of enterprises can not talk about. Due to the brand to create a longer cycle, more difficult, many small and medium enterprises to talk about brand name. In fact, if the enterprise in the first issue is more clear positioning, then it is easy to find a viable way.

Enterprise positioning clear, you can find out the following questions in a short period of time - what are the potential customer base? What are the advantages and selling points? What are the unique advantages of their products? To solve these problems, the method to build the brand is ready!

3 rational use of electricity supplier channels: because there is no regional restrictions, to create the advantages of lower cost, electricity supplier channels have been the focus of traditional enterprises. In the traditional channel is the traditional lighting manufacturers monopoly today, again by the electricity supplier channels of small and medium-sized enterprises look up to as the standard. Practice has proved that the rational use of electricity supplier channels, you can break the monopoly of traditional enterprises on the channel, and then lay the foundation for the enterprise to build marketing advantages.

In today's fierce competition, small and medium-sized enterprises should actively play their own advantages, strengths and weaknesses, combined with their actual integration of resources, to create a unique competitive advantage!

Finally, with a modern poetry knot: "some people live in high-rise buildings, there are people in the deep trenches, some people light up, there is a rust, thousands of people in the world, the clouds go to beg, if the people of the rainbow, the top of the. All the strategies are not in line with the actual situation of small and medium enterprises, but only to create a unique competitive advantage, enterprises can realize the advantages of competitive advantage in the operation of the market!