How to break the predicament of the industry "closing down" frequency LED display Enterprises

The vision of light, vision, hibo photoelectricity, Shenzhen billion light Technology Co. Ltd. Shenzhen LED enterprise display become a bankrupt. A guide for the future. Analysis of the collapse of several companies, the conclusions are very similar: price war, triangular debt, product homogeneity is the main reason for the failure of these three reasons. In the face of the current situation, LED display enterprises how to break the development dilemma?

Strengthen the patent consciousness is not for others to do the wedding dress

In Shenzhen after the collapse of billion billion light, lighting general manager Wu Zhengzhe micro-blog wrote: "today, May 26. Thursday, July 4th. Yesterday there were 2 LED bankruptcy, Shenzhen is a "billion light" bankruptcy, the copycat billion light from a founder thought of crooked ways, bankruptcy well, the province billion light clean it something good. Two is Zhongshan male remember to rest. Once again, no bottom line is not the future of the right. Those who love the dealer price warning, perhaps the next is you. Is appropriate: sustainable; not appropriate: cheap". Shenzhen billion light play boxing in the name of the enterprise, hold the Taiwan photoelectron billion thighs, reflects the epitome of industry impetuous, lack of innovation. Such an industry environment in the performance of the product is the homogenization of serious, enterprises face customers, loss of bargaining power, only through low-cost competition to grab orders.

Individual manufacturers ignore intellectual property rights, patent infringement on others, has seriously LED display industry healthy development. The infringement of intellectual property rights in the following two conditions: 1, the imitation of patent counterfeiting products, with low cost, easy profits characteristics, some do not want to be money in the development of the enterprise all day to rack their brains to copy to the imitation of someone else's products, and then through the price war the way to occupy the market, so that generous investment in patent research and development enterprises pay a huge price. 2, due to the majority of the LED display by the engineering channel sales, so the ownership of the project case is often only known to both sides of the purchase, together with the relevant provisions of the contract, the customer is also very difficult to verify. This gives the individual manufacturers to create a machine that can take advantage of other well-known corporate engineering case for their own brand endorsement.

In the face of infringement, many LED companies often choose to swallow, because of tort litigation requires a lot of energy and economic costs, significant rights difficulty but also for many domestic enterprises gradually contempt of patent application. Therefore, some in the strength, innovation can only take passive defense measures: 1, not the latest products in the official website and Exhibition show. 2, only registered patents in foreign countries, only in the country to register a number of improved appearance patent. 3, in order to prevent other companies to steal their own engineering cases, the project will be the case with a heavy picture watermark.

LED display plagiarism, cottage, and fraudulent use of project cases, many LED manufacturers can not speak of pain. Even more dangerous is that some people in the industry have the unwholesome tendencies flattering, plagiarism, copycat industry has become the unspoken rule. In this environment, research and development of LED display industry is bound to "plagiarism", the technical level is stagnant, and invested heavily in R & D companies can only do is do the wedding dress for others, eventually appear bad money drives out good money phenomenon. But the good news is that some companies have taken up the intellectual property rights of this legal weapon to protect their best interests. Recently, Dongguan Xing Huang science and technology sued the state of Fujian, one of the cases of the patent infringement of its invention, the success of Dongguan Xing Huang technology for the industry has brought a positive energy. In addition, the well-known LED display manufacturers yishida for the European market, to carry out anti fake storm, in the foreign trade forum and some social networking website posted a fake yishida company name and the salesman pictures, to prevent customers cheated.

Avoid the risk of capital chain to open up a variety of financing channels

The LED display are mostly small and medium enterprises, cash flow and collateral are difficult to audit through bank loans, if by Guarantee Corporation, small loan companies indirectly obtain bank funds, and even some banks were forced to accept the harsh requirements, will undoubtedly increase the risk of financing by Chen and the camp. In order to maintain the operation, enterprises can only rely on credit loans to customers, and then to the supplier credit, once the enterprise sales market is not stable or declining profit margins, the product quality can not meet the requirements of customers, suppliers will be shaken to the repayment ability of the enterprise and the credit side, a stock, a run, the enterprise will soon collapse. Backtracking LED display collapse history, can be found not only light, all of these may cause billion billion enterprise bankruptcy light, hibo photoelectricity, the horizons are because of debts.

Appropriate use of financial leverage in the industry as a whole health, will help some of the lack of funds to start smoothly. But in the current business environment, due to the supply and demand sides of information opaque, corporate loans to customers is undoubtedly a gamble today with tomorrow. The Shenzhen billion light, yjg optoelectronics, hoppt lesson, now a lot of LED display enterprises began to focus on financial health, no longer blind to sales and loan.

For LED display enterprises financing situation, some enterprises, banks and government agencies have made some attempts to think this problem: some enterprises to build a platform for information sharing, some non honest customers blacklisted, risk control; some banks to join B2B website for the innovation of financial model