Hot: LED store feasible feasible?

Recently, the news about the LED store has surfaced, channel construction and terminal LED terminal market again attracted attention, and the media exposed LED store construction faces 5 major difficulties to overcome the single product line, high price, lack of professional talents, lack of brand, product positioning is not clear. It is understood that at present, manufacturing enterprises specializing in LED lighting has thousands of home, but in the end of the market, professional LED products operating businesses are few, LED stores in the market has not formed the integrated effect. The involvement of various capital, LED lighting market is increasingly clear, however, how the market inventory and product consumption unimpeded? What is the saturation degree of lighting market? LED will be related to the vital interests of investors. Get together, will inevitably lead to fierce competition, LED businesses need to form a strong sense of brand. Brand awareness of the competition or will be the future of the LED market smoke billowing battlefield in a war. LED store is feasible?

Optimist: LED store is feasible

The general manager of Zhongshan Auman Lighting Technology Co. Ltd. Li Xiaoping said in an interview with reporters said a good prospect of the store. He thinks the form of LED store is very feasible. Due to the lack of industry standards and LED threshold is too low, so that the LED product quality is uneven, manufacturers self-discipline is very low, the price war to fight at outrance. The distributors of the product technology and market is unpredictable, from time to time to be fooled, the consumer is mystifying, authenticity. Although LED is a high-tech product, but the market also needs the power of the brand, and the most effective way to promote the brand is to open stores, and to ensure that the number and quality of outlets in the country.

The establishment of the store, whether it is to enhance the sales of products, the image of the brand, the consumer's attraction, or the promotion of corporate culture, product display and promotion, etc. play a vital role. Similarly, the store carrying the product after-sales service function, help to enhance the competitiveness of enterprises and market satisfaction.

But only aware of the importance of the store is not enough, there must be a good quality of the corresponding products as a basis for support. At present, LED products are widely used, from point to surface, in the city lighting decorative lighting, interior lighting and local lighting field, LED can show their talents. Rich product line is the most basic conditions to support LED stores.

The benefits of a lot of stores, but it does not mean that companies can rush to launch such projects. He believes that not all LED companies are able to open stores, because the creation of a store is a manifestation of the overall strength of the enterprise, not to have money on it, the most critical is whether the company has soft power. At present, the lack of standardized LED companies, so the ability to test the store can survive in the store management and sustainable profitability.

Pessimistic: do not agree with the establishment of LED stores

Recently issued a document that LED store construction is facing a single product line, high prices, lack of professional personnel, the absence of the brand, the product positioning is not clear 5 insurmountable difficulties. Some people in the LED industry is not optimistic about the expression of the LED store. LED since a large number of outdoor landscape lighting, the market has long been sought after. However, from a certain point of view, do not agree with the establishment of LED stores, the reasons are as follows:

The stability of 1, LED product itself is not enough, domestic manufacturers of the actual understanding of LED products is not many, even hearsay, not the actual inspection of product and market.

2, the upstream suppliers of LED products (including chip manufacturers) has so far provided a lot of relevant data or laboratory data, the actual service life has yet to be tested.

3, LED products cover a wide range, it is difficult for manufacturers to complete all the products across the board, can not meet the needs of the relevant market.

4, LED product cost is too high, and now basically no way to really for civilian use, if the store is only open to respond to the needs of the project, then there is no need for monopoly.

5 some manufacturers almost can not meet the needs of the product line. Enrich the LED product line is the dream of many manufacturers, but in reality, some manufacturers have almost no way to meet the needs of the store products, and store the products can be divided into three categories: one is that engineering products, outdoor landscape engineering required products; second is the advertising products. The neon lights instead of related products, such as luminous characters, single color display, outdoor screen and other low density display products; third is the replacement of lighting products recently began to appear on the market of LED products.

6 LED stores lack of high-quality professionals.

LED stores the first store personnel must be professional, professional quality is very high, because we don't know how to use the method of LED products in many LED users. LED product introduction is not to see to be able to learn, must have professional training, so as to make the store staff have a comprehensive knowledge. Secondly, the product is rich, the establishment of the store is related to the survival of the customer side, there is no rich product line, the store in the opening of the basic can not survive. The same as other products, the channel is actually LED stores must pay attention to the problem, I think you can try to follow the business model of the relevant channels to expand the market. Introduction of the concept of car 4S shop