Homogenization of competition LED pattern of industrial design into a breakthrough

According to Nanfang Daily reported that in the shuffle or eliminated in the shuffle out? This is a lot of Foshan LED enterprises in 2015 thinking. According to the Guangdong provincial science and Technology Department statistics, in 2014, the province's LED industry scale from 3000 in 2013 to grow to about more than 4 thousand, the output value increased from $about 350000000000 to $281 billion 100 million yuan.

However, many LED enterprises in Foshan is that this year is "a close call" a year. Guangdong Zhao letter group chairman Liang Fengyi believes that the face of the entire industry overcapacity, lack of industry standards, product quality uneven situation, LED industry this year, the survival situation is still not optimistic.

Homogenization is undoubtedly regarded as a stumbling block hindering the development of the industry". "The South China Sea Lighting" occupies a position in the lighting industry in Guangdong territory, but to promote the healthy development of the industry, in addition to the importance of quality and standards, how to rely on innovation to break the predicament of homogeneous products industry, is an important turning point in the development of LED industry transformation. Among them, the design is undoubtedly the best breakthrough.

Homogenization of competition stir industry pattern

As a new industry, the South China Sea LED industry has gathered more than and 600 companies, in 2014 the output value of about 14000000000. Which is located in the new town of Guangdong light source industrial base, after nearly 5 years of development, has introduced the upper and lower reaches of the LED enterprises and institutions of the more than and 130. The rapid development of the LED industry in the South China Sea, but in the face of this big cake LED industry, many companies have tasted the sweetness, but also began to encounter bottlenecks in the development.

A small and medium enterprises in charge of LED packaging, told reporters that three years ago, a chip can be sold to thousands of dollars, and now only three hundred or four hundred yuan or even lower, product profits have also been greatly affected. Technology to improve the cost reduction is actually a good thing, but the most distressing is that we are in a price war to compete, the homogenization of disorderly competition so that the development of the industry is not healthy. "

At present, the South China Sea and Foshan have a lot of new light source enterprises, their benefits are good, but a lot of extensive enterprises, high-end core business is still very small. "In the view of Art Design College of Foshan science and Technology Institute Vice President Fan Jinsong LED, most enterprises do not have the core technology prominent, many of which are in the middle of the industrial chain, holding" others to do what I do "mentality, but also to do more than you cheaper", the product homogeneity serious, lack of industrial design the concept of.

In the double impact of the transformation of Internet plus and industry, the LED industry is facing rapid development and shuffle. "In Foshan, the main operating mode of the lighting enterprises has gradually been lack of competitiveness, and the innovation elements represented by design will become more and more important to the management of enterprises. Lion town Party committee member He Yucong believes that the future rely on the doctrine of the enterprise to survive less and less, and only through independent innovation in order to break out of the waves.

Industrial design as a breakthrough in transition

To some extent, the industrial design of LED products has a direct impact on the transformation and upgrading of the industry. In Fan Jinsong's view, in the lighting design now, need is no longer a engineering and technical staff, but need a director, a scene design, lighting and lighting is used to create tools. In such a platform, the content of the lighting design becomes rich, diverse technical means to provide users with a wide range of value space.

The competition between enterprises can not only rely on low-cost, the focus should not be my products cheaper than yours, but I have no you, but this could occupy new market, which is a lot of companies not currently think of. Fan Jinsong believes that if an industry is not to pursue high profits in innovation, but to consider how to do more than you are cheaper to pursue profits, then this industry is very dangerous.

In fact, many companies are increasingly aware of the importance of industrial design for the transformation and upgrading of enterprises. "Industrial design plays a decisive role in the popularity of a product. "In Foshan Lisheng photoelectric new company chairman Wang Qingping, a lot of LED products are all terminal products, whether the function design of the structure of the product appearance, product is consumers need, are directly related to the products sold in the market.

Wang Qingping, for example, recently launched a market of a lamp, lighting and sound into the function, and pay attention to the location of the furniture decoration in the design, the product was launched on the market recognized by consumers.

Is not only the terminal products of industrial design. Wang Caixiang is the general manager of KEGU Power Co. Ltd., the company mainly produces LED lighting drive power, but even if it is used in LED products which can not see the driver's appearance, he believed that it should be the whole product design well. "All the lights have to be driven, the performance has been homogeneous, and you have to see things to do, this is the brand. "

Not only that, many innovative technologies are inseparable. Wang Caixiang for example, the old power drive due to the frequency, there will be a current influence, such as using a mobile phone camera computer will be flashing, but improvements in product design inside the new, now a lot of LED products can be done without blinking.

Integrated innovation will become a new direction

In fact, at the end of 2014, Guangdong new light source industrial base has been launched in the South China Sea talent appreciation program, including the China held