Home improvement market: LED lighting universal new world"

LED lighting with energy saving, long life, environmental protection and other characteristics, for the government and the industry are optimistic about the government's LED lighting as a substitute for the traditional lighting of the green light to support. According to insiders, "12th Five-Year" during the state will invest 1 billion yuan of financial subsidies to the promotion of LED products, the main products include LED lights, LED tunnel lamp, LED lamp, self ballasted lamps reflective LED. It can be predicted that in the field of public lighting and commercial lighting, with the support of national and local governments, LED lighting will occupy a larger share of the project procurement. But in the broader market, greater energy efficiency of the civilian lighting market, LED lighting has long been unable to enter the door.

Save money, electricity can not open the LED civil market

In the process of development of lighting, in order to reduce the cost of replacement of the user, the design of the device exists in the relationship between inheritance and development, such as energy-saving lamps in the replacement of incandescent lamp, incandescent lamp bulb still inherits the appearance, but also the development of this new type of T8 lamp lighting, the latter now the family has become the mainstream of indoor lighting. Now the LED industry in order to open the civilian market, but also the design of the LED lamps can be replaced, focusing on creating LED bulb and lamp products, hoping to replace energy-saving lamps, into the home lighting. But for ordinary consumers, a high price of LED lights, and secondly, the characteristics of its environmental protection and energy is not deep, even if the replacement cost reduction, few people will choose unfamiliar LED lighting.

In addition, consumers are not very concerned about the characteristics of LED power saving, Wan Xiaocheng, vice chairman of the Group believes that the popularity of LED lighting can not only play the energy card, and now people are talking about LED is energy saving, long life. For a family, the use of electricity to do lighting accounts for only a small part of the cost of living, a year to save more than a dozen dollars for ordinary consumers simply can not touch. LED lights to the art, intelligent lighting direction, in order to enable consumers to feel the quality of lighting upgrade. CREE China also acknowledged that the replacement of traditional light source is not a strong LED.

Home improvement market LED lighting touted

Compared with LED lighting in general lighting, LED lighting in Jiezhuang market has become the consumer's meat and potatoes. According to a designer in Nanjing, now the mainstream lighting home decoration is energy-saving lamps and LED lamps, while the price of LED lights than ordinary energy-saving lamps expensive, but the advantage of LED is obvious, his hand on the client, 80% would choose LED as a light source.

Jiezhuang market, consumers are more inclined to choose LED light source?

From the characteristics of LED, LED chip products is very small, very thin, can point, linear and planar light, so the other can be varied, from the traditional light source restrictions, so in the product design on the myriads of changes of art and design, art design, can through the LED chip multi variable to play. The LED lamp without ghosting, high luminous flux, easy to control light, anti impact, instant start and other characteristics, is also very suitable for home lighting. For the pursuit of personalized home improvement market, LED lighting has a novel design, unique shape, compared to traditional lamps, naturally more popular with consumers.

For designers, the use of LED light source can achieve a better decorative effect than traditional lighting, plus considerable profit margins, home improvement designers are also willing to recommend consumers to use LED light source. In the home improvement market, the designer is an important impact on customer procurement products.

From the analysis of the consumers, compared to other consumer Jiezhuang market, consumer price sensitivity is much lower, in order to achieve the desired effect of the decoration, they are willing to accept the introduction of shopping guide, which can understand the advantages of LED lighting system. In addition, in the home improvement market, consumers can have a more profound experience of the LED lamp light perception experience, more likely to have an impulse to buy.

To sum up, in the promotion phase of LED lighting, LED home lighting may be more than LED bulb, lamps and other alternative lighting is more likely to open no market, into the tens of thousands of households. LED lighting companies should be across the board layout, and not just stare at the development and production of alternative LED light source, waiting for the arrival of the era of LED lighting. Home lighting market high value-added products, users with strong purchasing power, LED lighting business if it can be combined with their own R & D advantages, produce more in line with the characteristics of LED light source lighting products, I believe that consumers will start from LED home lighting, and ultimately the overall popularity of LED lighting.