Haier millet attack intelligent lighting cake how to cut?

Following the introduction of dazzling color HUE, Philips has launched a more affordable HUE Lux, and its biggest selling point is still controlled by the mobile phone to achieve intelligent lighting.

Intelligent lighting concept in the LED industry speculation for many years, its advantage has no need to say, the intelligent lighting industry is also considered to be a new way to replace the LED lamp after many times, downstream of LED lighting companies regardless of production capacity, regardless of whether the channel laying has been completed, are claimed to be toward the intelligent direction.

However, optimistic about the intelligent lighting of this cake is not only the LED industry, home appliance giant Haier Internet business, millet, traditional electric leading enterprises honyar, among them, millet moves is direct and speed, more entrepreneurial enterprises such as LIFX, Yeelink, magic Teng intelligence has been a massive attack on Intelligent lighting.

It is said that millet has been with the traditional lighting leading enterprises OPPLE lighting, Shanghai Ya Ming, the layout of intelligent lighting lighting lighting, and the drafting of the millet smart home lighting association statute.

These enterprises are located in different industries, with the industry background and foundation are not the same, but invariably aimed at the same piece of cake - intelligent lighting.

What is intelligence

Currently, the introduction of intelligent lighting can be used remote control, mobile phone to control the color temperature, brightness, however, this is far from the meaning of intelligence.

There is a point of view, the current emphasis on dimming, color, is the concept of abuse of intelligence. However, in addition to dimming, toning, wearing a smart hat lighting can also develop?

China Putian Intelligent Lighting Research Institute Co. Ltd. (honyar) smart city research institute deputy director Wang Xiaodong believes that the "lighting equipment to switch is a clear trend, which means that the future, the switch will gradually be replaced, and reduces the cost of wiring and complicated engineering, and break the limit of the space.

In addition, the current intelligent control Home Furnishing all equipment is still completed by the gateway or router, but according to Wang Xiaodong said, the future will become the core of the whole intelligent home lighting, lighting has become the main function of the basic is not. Because the lamps will be installed in each room, so as the carrier of information transmission, can effectively reduce the cost of smart home, smart home many functions will be completed on the lamp.

How to achieve intelligent control for intelligent lighting technology level, focused on communication means.

As a means of intelligent lighting connection Zigbee, Bluetooth, WIFI and other communications technology which is superior or inferior, the industry is also debated. But no matter what kind of technology, in addition to the cost of the program needs to be economical, the ultimate purpose of intelligent lighting is to make people more convenient to use lighting.

A person engaged in intelligent hardware development professionals, intelligent lighting will not switch to save, but increase the process of open mobile phone, then find the APP control, only the 'people' this step is omitted, can be considered intelligent. "

Entrepreneurial magic Teng Teng intelligent CEO Wang Hao believes that smart home must be more than one device, and by a number of vendors to provide equipment on the basis of cross platform interaction.

However, smart lighting, smart home will eventually develop the kind of form, the future of mankind will live in what kind of smart home, it is difficult to see clear goals. An industry source said, but in the end to achieve a more seamless connection between people and electronic equipment, lighting is just one form, let people experience the convenience of this connection.

How to cut cake

Although the industry for the discussion of intelligent lighting has been going on for several years, the market outlook is also very impressive, but how the product landed, how to really cut into the market, but it is an outstanding issue.

Faced with hundreds of billions of dollars of intelligent lighting market capacity, Wang Hao said, we all know that this thing is good, but if the user does not have the power to change, the market does not exist. "

Cultivate the market has become the most difficult problem of intelligent lighting.

It is reported that the current Philips HUE has been on the shelf APP STORE into the B2C sales stage, but many of the smart phones such as Yeelight launched by Internet Co is still still to raise public platforms such as Kickstarter, DEMO Hour and other consumer oriented.

The industry has not yet found out a smart lighting sales model.

According to Wang Xiaodong introduction, Hongyan electric starting intelligent lighting is an opportunity to have swangoose electrical layout in the field of electrical switches channels, with hundreds of operators, shop experience, and distribution agents, as the user experience of intelligent lighting places, but also the layout of O2O (Online to Offline), with the next line experience, online sales the way of synchronization.

However, this is different from the ordinary LED lighting, intelligent lighting gene is the Internet products, or ordinary consumer goods?

Wang Hao gives the answer is that intelligent lighting is the Internet products, but this restricts the user's experience of intelligent lighting. On the other hand, Wang Hao also believes that intelligent lighting needs to reduce the user first use threshold ", but if the user does not use the intelligent lighting, cannot experience the advantage, but in the absence of sensory awareness of intelligent lighting, intelligent lighting products and not the purchase price several times higher than ordinary LED lamp.

Smart lighting, smart home is not like digital products, simple internet marketing can not meet the experience of intelligent features.