Guzhen Guzhen Lighting brand building four major ills"

Known as the Chinese lights are ancient town, in the course of more than 30 years of development, to cultivate a large number of lighting companies, such as OPPLE, Huayi, Kaiyuan, wins the ball and other well-known lighting brand. But unfortunately, in addition to these well-known brands, lighting lighting industry can no longer say other well-known ancient town brand, which may be the perfect light in a little flaw. There are deep reasons behind the problem, please look at the ancient town of lighting industry brand building encountered in the four confusion.

Good economic returns -- a way to kill corporate ambitions

As we all know, Guzhen Town is a hotbed of lighting industry development". Over the years, a number of lighting companies in this hotbed to get a lot of economic benefits, and because of these economic benefits, every year, the number of Guzhen lighting companies are constantly increasing. In 1999, the town a total of lighting and 352 supporting enterprises; in 2000, this figure reached 860; in 2001, a total of 1221; 2002, 1794; 2003 3538; according to statistics by the end of 2007, the town of lighting and supporting more than 5000 enterprises throughout the home.

As can be seen from the statistics, Guzhen lighting lighting industry boom, no doubt. But in the face of such a good industry, in addition to Huayi, Kaiyuan, winning the ball and other enterprises have a certain influence, the industry can say that the lighting brand is very few. The reason for the lighting industry analysis industry experts believe that, in the face of huge commercial interests, many operators make Guzhen lighting lighting enterprises to meet the current situation of ease, hang back on the road of brand building. As some of the ancient town lighting industry, said: "when the boss is not counting the number of money, how would you need the so-called brand of intangible assets?"

Indeed, many businesses have joined the town lighting circle of interest, but the huge economic benefits while the yangmingliwan ambition in the industry, the upgrading of enterprises to keep pace with the times, to the spirit of adventure in the industry, and even global market development. Because of this, the ancient town is difficult to create a well-known lighting brand.

Low-end low-quality products - difficult to bring market competitiveness

Enterprise brand building, we must use high-quality products as the cornerstone. However, the low end, low quality seems to have become the lighting industry in recent years, the town of lighting lighting products comprehensive evaluation. With Guzhen lighting lighting industry circle increasing, increasingly fierce competition, some enterprises in order to get rid of competition predicament, the pursuit of more rapid economic interests, with the low cost manufacturing products, resulting in poor quality products popular in the city, which makes the whole town lighting district are facing credibility crisis. Under the influence of such a large environment, Guzhen lighting lighting brand building on the road more than an invisible wall.

View of the ancient town of several major lighting lighting, are small businesses, and even small workshops, the development of today's brand advantage of the lighting business aircraft carrier, can be said to have gone through a road full of thorns. Thus, the enterprise brand building needs a process. At present, Guzhen lighting lighting industry in the business with a small capital many small and medium enterprises, these small enterprises have no advantage in production, in the market expansion is only taking the low road, it is difficult to establish its own brand. On the other hand, Guzhen lighting lighting industry is labor-intensive, many companies lack the real core technology, it is difficult for the product to have a competitive advantage in the function, the natural advantage of the brand can not be established. For this reason, many small and medium enterprises of the ancient town of natural lighting can not become a major gathering of the brand.

Industrial transformation lags behind the pace of development of the times

In recent years, the hottest topic of the lighting industry is undoubtedly the transformation of traditional lighting to LED lighting. In this process, the emergence of a large number of well-known enterprises such as LED lighting, Dongguan KingSun lighting, Ford lighting Jiangsu history, Shenzhen Spike optoelectronics, which started by LED enterprises have strong technical strength, in various fields of market sales are showing strong strength, build impregnable industry brand. In contrast, the ancient town of LED lighting field, the industry is really difficult to pick out a real corporate brand.

Indeed, compared to other parts of the domestic lighting companies, Guzhen Lighting Lighting Companies in the development of the road is indeed a slow LED. In 2010, the first year of LED, when a lot of domestic lighting enterprises set off LED storm, the town of many lighting companies are also immersed in the traditional lighting to bring stable profits in the dream. In recent years, when the traditional lighting channels encounter bottlenecks, many Guzhen lighting lighting enterprises have launched LED lighting just as if wakening from a dream. But it was too late, in other areas of many domestic lighting enterprises have established in the field of LED lighting in the brand position, Guzhen lighting lighting enterprises only blind turn in pursuit of LED brand construction field fierce rush job.

On the other hand, the lack of LED lighting industry in the upstream and downstream areas of support. In the town of the headlamps with the city, I can see packaging products from all over the country, very little to see the "Zhongshan" or "ancient town" of the local goods. This makes a lot of ancient town LED lighting enterprises into a place where there is no local industrial characteristics of the finished product processing plant, there is no core technology of their own products, so many Guzhen LED lighting companies to establish their own brand. At present, although there are