Guangdong three line city lighting pattern surface view

Heyuan is a prefecture level city in Guangdong Province, located in the northeast of Guangdong province. As the three line city, the tourism industry of Heyuan has been developing rapidly in recent years. At the same time, all areas of business in the tourism economy driven by this change. Recently, visited Guangdong, Heyuan, visit this has a history of more than two thousand years of Hakka ancient town lighting market. In the course of the visit, I found that with the rapid development of LED, the lighting market in Heyuan is also quietly changing pattern.

Intensified competition in the industry, the store operations difficult

And many cities are different, so far, Heyuan city has not been such a centralized lighting lamps store. Sales of lamps mainly in hardware stores, scattered home building materials stores, decorative materials, supermarkets, etc.. One of the hardware stores all over the streets of Heyuan, and home building materials stores, decorative materials supermarkets are concentrated in the Red Star Road, Zhongshan avenue. There, I visited the lighting brands, products, the NVC Mitsuo stores, learned that even so, NVC lighting industry giant male domestic brands, here only with the doors and windows, and other brand-name low-priced products mixed operation, the person in charge of the two stores are said to the big brands in Heyuan City, only to the channel for a living, the store will survive only with other products.

On the other hand, with the development of economy, Heyuan city lighting more and more businesses, from two, thirty home a few years ago to now have hundreds of, at the same time, many of the original building materials supermarkets also vigorously develop lighting sales, and lighting the city is planning to build. Many businesses said the competition intensifies, the survival of the more difficult, only in interpersonal relationships, product styles and prices to find a way out.

Full penetration of LED products, electricity supplier popular

Let the store business is difficult to survive because there is a reason: a new generation of consumer groups more favored with the electricity supplier platform. For the overall market in Heyuan, many businesses believe that space has increased, because of the popularity of LED product knowledge, energy saving and environmental protection products LED image has been deeply rooted in many people with lights are not "non LED". However, the market is large, more competition is a headache for every business. Deputy director of the Foshan lighting lighting, said the person in charge of the Imperial Palace, and now sell the lights in addition to the physical store hardware stores, the other is difficult to rely on retail survival. On the one hand, Heyuan city lighting style is not much, the price is slightly higher, need to use light customers more love to Guangzhou, Zhongshan and other big city to choose, on the other hand, young consumers love to go online to buy a small amount of lamps.

Although it is not easy to survive, I learned in the course of the visit, there are still businesses on the lighting market holds an optimistic attitude. The person in charge of three hung Aurora lighting - Hongxing Road said that as of October this year, sales have more than two years before the promotion, and promotion space mainly from the decoration of the house customer groups. He believes that with the price down, many rural residents will move to urban life, the decoration of the group will have a certain growth, which also provides a greater living space for the lighting industry.

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