Guangdong Media 450 million acquisition of outdoor LED operators champs media

The suspension of the Guangdong Media for more than two months (002181) today announced the purchase of assets for issuance of shares, the company will be in cash and issue shares to buy 100% stake in the champs media, the total transaction price of 450 million. The champs media the most important for the domestic large-scale outdoor LED media operators, Guangdong media further reflect the company's "cross media advertising platform" integrated marketing strategy. The concern is that the acquisition is "incentive" agreement, if the final results exceeded the champs media compensation agreement "standard", the management team will be able to enjoy the excess of 40% "dividends accounted for".

The specific scheme is, Guangdong media paid 79 million 410 thousand yuan in cash to buy Shanghai champs advertising media 17.6472% of the shares of the Limited by Share Ltd, the other to Yemei 17 counterparty issued 33 million 196 thousand and 400 shares to buy 80.5565% stake in the champs media, Guangdong Media at the same time, a wholly owned subsidiary of new media company 8 million 83 thousand and 300 yuan in cash to buy another natural person shareholders holding 1.7963% shares of the Champs media. At present, the largest single shareholder champs media company chairman and CEO rose leaves. Zhengbao reporter found that in the other side of the transaction also includes shares (600818, stock it) chairman Chen Rong, which currently holds a stake in the company's target of 7.8877%.

According to the profit forecast compensation agreement from 2013 to 2016, the champs media net profit of not less than 46 million yuan, 56 million 830 thousand yuan, 68 million 700 thousand yuan and 81 million 560 thousand yuan.

It is noteworthy that the acquisition of the underlying assets of the future performance of the bet on the conditions. In order to ensure the effectiveness of capital management, the subject of the company's commitment to shareholders, capital increase to third annualized yield of not less than 7%, respectively, 8% and 9%. If the champs media are unable to achieve the annual yield index, rose leaves and other three compensation obligations have the obligation to compensate the Guangdong Media in cash; if the net profit realized in the champs media commitment period total (net profit on capital funds total commitment amount) commitment beyond the total profit, the excess part of the 40% will be used mainly to reward to Yemei champs media management team.

Data show that the main China champs media is one of the large outdoor LED media operators, have overseas listing plan, won the tournament capital. But in the second half of 2008, the company began planning overseas listing give up the domestic market, the original is the original set for the H-share listed red chip structure lifting. At present, Guangdong media has constructed a three-dimensional development system of Guangzhou daily + series of newspapers and new media clusters. With the completion of the purchase of assets, the company will have the champs media outdoor LED large screen new media marketing network, thus improving the layout of rich multimedia advertisement integrated marketing platform.