Guangdong LED or welcome U type reverse subsidy policy favorable to large enterprises

Look outside is blue ocean, into the red sea. In a word, said the LED lighting industry's current embarrassing situation.

Guangdong is the world's LED manufacturing base, the production capacity of more than half of China's production capacity. Because the LED market is mainly concentrated in Europe and the United States, Europe and the economic downturn, the overseas orders fell sharply this year, Guangdong province LED enterprises have to tighten their belts in the winter, to start as soon as possible Chinese market the voice of a wave after wave.

May 16th, China's State Council to discuss the adoption of the "national basic public service system" in the "plan" in 12th Five-Year, the promotion of LED lighting to provide 2 billion 200 million yuan (the same below) subsidies.

May 28th, held in Guangdong province to promote the application of LED lighting products work conference, proposed a demonstration project as a breakthrough, three years of universal LED public lighting.

Policy hand stretched out in time, which is difficult for the LED green lighting industry, is undoubtedly a stimulant.

Guangdong, a number of LED business executives said that under the government's support policies to promote the mainland LED market is expected to really start, Guangdong LED industry is expected to usher in U reversal.

Overseas market demand

Before meeting to drink red wine, a red face, and now meet to drink coffee, is a face sad

Guangdong LED lighting products market mainly concentrated in Europe, due to the market a few years ago in Europe and the United States of LED lighting products demand, has attracted many enterprises have entered the LED lighting industry, for a time, the LED industry in Guangdong blossom everywhere, one of the three strategic emerging industries and are included in the focus on the development of Guangdong.

However, the U.S. financial crisis and then the European debt crisis, making Europe and the United States economic downturn, the demand for LED has begun to decline. The change of the market environment, so that a lot of Guangdong LED companies at a loss.

This year, the U.S. and European markets LED orders generally fell by three or four, making those mainly export-oriented LED companies suffered great difficulties. Audi general lighting (Guangzhou) Co., Ltd. (AD lighting) managing director Guan Xudong revealed.

This is not a case, but the industry norm. "Shenzhen Bao Cheng Xin Photoelectric Technology Co., Ltd. chairman Cai Yahui said that this year the European market situation is very serious, reduced by more than 40% orders.

Guangzhou, a person in charge of LED business complained that the former industry gathering, the topic is how to expand production capacity, how to get more overseas orders. And now the industry gathered together to discuss the topic of the most is how to spend the winter.

Before meeting to drink red wine, all red; now meet to drink coffee, sugar, are a face sad. The official ridicule: in addition to reduced orders, the price war is also playing very powerful. Many companies have difficulties in cash flow, customers to keep prices down. As soon as possible in order to clear inventory, LED enterprises have to bite the bullet. "

It is understood, Shenzhen, Jiangmen, Zhongshan, Europe and the United States due to a sharp decline in orders, many small and medium-sized enterprises have put up the shutters assembly LED. Although the operation of large LED companies are still normal, but more in the hard support, hoping to survive the winter.

Mainland market curtain opened

Guangdong support policies will greatly stimulate the LED market demand, promote the transformation of the province of Guangdong to LED

Overseas market downturn, the industry will look at the mainland, hoping to start the mainland market as soon as possible.

"LED lighting green environmental protection, is the trend of the times! "Guangzhou International Lighting Exhibition founder, lighting Research Institute president Pan Wenbo said," if China LED lighting industry policy absence and missed opportunities for development, in the future international competition will be passive. "

In order to promote the development of the LED industry, recently, a series of supportive policies have been introduced, making the LED industry to see the dawn.

May 28th, held in Guangdong province to promote the application of LED lighting products conference, Guangdong province to promote the use of LED lighting product implementation plan was officially introduced.

Guangdong provincial science and technology department director Li Xinghua said that the establishment of LED application demonstration project in Guangdong, as a breakthrough in the development of LED industry. Strive to popularize the LED 3 years of public lighting, led the whole society to promote LED lighting, pull the province's LED industry to the end of 12th Five-Year to achieve annual output value of more than 500 billion.

According to the implementation plan requirements, from the date of implementation of the program, the province's roads, public places, government agencies, state-owned enterprises and other lighting projects as well as the new planning and construction of the new district will use LED lighting products. The original non LED lighting products in the project, in 3 years before the end of 2014 to complete the transformation of phases, and the Pearl River Delta region should strive to be completed before the end of 2013.

Guangzhou Light Lighting Technology Co., Ltd. chairman Zhou Tanyu said, "the introduction of supportive policies, has the sense of milepost type in Guangdong province LED industry, will promote the rapid development of Guangdong local enterprises, and even China LED. "

Guan Xudong also pointed out that the introduction of relevant supporting policies, the Guangdong LED industry is a major positive. Domestic, the province's market will greatly stimulate the LED market demand, and promote the transformation of LED province from LED province to strong province of Guangdong. "

However, the business community also worried, Guan Xudong directed: "if the support policy implementation is not in place, is not standardized and transparent, it may let the companies out of the market once again back to life, and become the industry development potential. "

Civil market