Guangdong LED Enterprises: back to life can not rely on the government

In October 18th, many people in Zhongshan Ancient Town in Guangdong saw a huge airship "rumbling" in their heads on the fly, the airship body is coated with a few big blue words: Wu Changjiang LED.

On this day, the twelfth China Zhongshan Ancient Town International Lighting Fair and LED Application Exhibition (hereinafter referred to as the "lights Fair") held in Guzhen Lighting Convention and Exhibition center. NVC holdings limited to by the name of the company founder Wu Changjiang's name to attract people's attention.

Wu Changjiang didn't attend the fair. But he earlier this year in a forum that the LED technology is mature and cost reduction, the domestic LED era has come, in the next three years to five years will usher in an explosive growth period.

But on the day of the global lighting lighting industry center lights king square opening ceremony, the first Financial Daily reporters saw hundreds of seats on at least 1/3 of the seats empty.

This year's lighting business is very poor, of which the most dismal LED. Participate in the ceremony, a lighting company boss told reporters that their company in the first half of this year, earnings less than 1/3 last year.

Lose the brilliant LED

Over the past few years, LED makes many people instantly become billionaires. But over the past two years, Guangdong batch after batch of small and medium enterprises have closed down LED. Zhongshan Guzhen Town Government informed some time ago, a local scale billion xiongji LED Lighting Factory (hereinafter referred to as "male") boss Xie Yingxiong who alleged contract fraud and refused to pay labor remuneration.

Zhongshan has been the rapid expansion of the enterprise LED and become an example. This reporter learned in the interview, after entering the LED industry, the scale of the operation of the male record by leaps and bounds. Last year, the output value of up to 150 million yuan, while Xie Yingxiong was invested less than $10000.

However, the same as the male, leading to the collapse of these enterprises is the root cause of excess capacity caused by disorderly competition. Bing Shukui, Deputy Secretary General of the China Lighting Association, said the reporter, Guangdong LED industry technology is not mature, the product is not mature, blindly launched. In the face of difficulties in the enterprise, but also to carry out a vicious price competition between each other.

A significant example is that an industry source told this reporter, said some of the original 6 yuan to sell the product, before the collapse of less than $4.

Some business owners admitted to the reporter, the government's excessive preferential policies and financial subsidies so that companies dare to take risks in order to get more wealth in a short time.

Guangdong finance in 12th Five-Year during the annual investment of 450 million yuan to set up special funds for the development of LED industry. According to the May 2012 release of "Guangdong province to promote the use of LED lighting products plan", Guangdong will take the lead in the field of public lighting that road, public places, government agencies, state-owned enterprises or state-owned financial capital investment in the construction of lighting engineering, comprehensive application of LED lighting products.

The most deadly is that Bing Shukui said, LED companies blindly launched, the sales path is not the counterpart, is currently China's LED industry dilemma. Some companies lack sufficient understanding of LED products, do not know what LED.

In this case, announced in Guangdong province LED lighting standard Technology Alliance Annual Meeting of Guangdong province standard school day before, will soon release and implementation of the LED energy efficiency mandatory standards. And this standard and the European Union in August released the LED lighting products, the latest energy efficiency requirements similar to the same performance and reliability of the two key indicators in detail.

The new standard is also a driving force for enterprises, will force companies to improve the technology of LED lighting products. Some LED business owners in Zhongshan said that the new standards will increase the cost of more than 20% of enterprises. On dit Such stringent technical standards, or will cause some of the enterprises in the technical disadvantage facing bankruptcy.

Keep warm

Faced with the plight of LED, many people began to call for industrial restructuring and upgrading.

Lights are treated industrial transformation and upgrading: to promote industrial upgrading of urban upgrading". Ancient town Party Secretary Yu Xipen said that in the process of industrial restructuring and upgrading, promote industrial upgrading through the city, and then further promote the upgrading of the entire industrial upgrading through the city.

The town said that since 2009, the Times Square is put into use, the ancient town of family workshop, shop front shop and other places of business is gradually replaced by the World Trade Plaza, building lighting, Oriental Plaza, Silver Spring Hotel Bai Sheng a number of high-end specialty stores, modern service facilities and industrial modernization workshops have been built, the town lighting industry entered a new era of business, but also pull the framework for the construction of town city.

According to the current plan, the core of the global lighting lamp for town lighting industry complex, with tourism, the global exhibition city, ecological park, the headquarters base, theme hotel, museum lighting 6 functions. Total investment of 8 billion 500 million yuan.

This is only the transformation and upgrading of the hardware, not itching pain. "An unnamed LED company boss told reporters that" LED industry can revive, the key is to see if we can have the core technology and products of their own uniform standards, rather than relying on the support of the government. "

Zhao Ming, deputy director and Secretary General of China Energy Conservation Association, said in the past "11th Five-Year"