Grasp the trend of consumption to see the trend of lighting design industry under the mobile Internet

Data show that China's mobile Internet users has more than 800 million, of which the mobile Internet users is accounted for more than 96%, and this data is still maintained a high rate of rise. Cheemay lighting design company believes that a large number of Internet users in the mobile phone status is a new opportunity for all sectors of the market development, as well as for lighting design industry.

Cheemay lighting chief designer Ren Jian analysis, for the lighting industry, the mobile Internet will bring two main aspects: the opportunity at the application level, intelligent lighting and various combinations of mobile Internet opportunities, will provide a better experience for users of smart lighting; in the marketing level, micro-blog, WeChat and other technology platform based on the rapid development of mobile Internet that will also provide a new micro machine for lighting design and lighting products, promote new products at the same time led lighting industry consumption trend.

The control and interaction of lighting through the mobile phone software, it is simply a manifestation of "intelligent lighting part of the mobile Internet, Ren Jian introduction, in the new situation, the integration of lighting resource utilization, there are more opportunities in smart lighting. For example, PHILPS and Ericsson through the integration of the advantages of mobile networks and LED lighting, together to create a city lighting service model. Through this model, Ericsson can put mobile telecommunications equipment placed in PHILPS lamp, PHILPS will provide the integration of the LED lamp Ericsson mobile telecommunication equipment for the city; and mobile operators in cooperation with Ericsson can hire poles within the space, to frame City mobile broadband network, improve data coverage and network capacity in order to provide better mobile broadband services to the public. This model not only reduces the cost of infrastructure, cost savings, but also conducive to the unity of urban construction, orderly.

Mobile Internet and intelligent lighting and more can be combined with the way, such as through the light signal to achieve accurate indoor positioning and navigation has caused the concern of the LED industry; real-time monitoring and acquisition of the lighting information control system for intelligent terminal lighting, and then through the cloud computing for large data analysis, processing, and ultimately the lighting system of active inquiry, active control, remote maintenance, security monitoring and other functions; intelligent lighting control based APP products, better service for commercial lighting project, through the APP products not only strengthen consumer and commercial lighting design environment and the interactive experience, can help businesses to collect user information, form the sales database.

Push in the mobile Internet, the traditional marketing business model has lost competitiveness, because consumers change buying behavior in change, and this change is almost irreversible, it is imperative to reform the enterprise marketing. "Micro marketing" has become many businesses to marketing, Tomomi lighting designer Ren Jian believes that the lighting design industry by micro-blog, WeChat and other emerging network marketing platform, in addition to save marketing costs, are more likely to attract the attention of young consumers. Lighting design and the full integration of the Internet, not only to help the lighting industry to win a wider range of attention, and the opportunity to lighting design as a foothold to guide consumer trends.