Golden nine silver ten season approaching LED lighting enterprises how to seize the current opportunity?

Off-season in the past, "golden nine silver ten" approaching, lighting enterprises are how to deal with seize the opportunity? This year's "golden nine silver ten" with the past what is the difference? Newspaper thematic planning team by visiting the market ground gas, as well as contact the national office to understand the market situation.

"Golden nine silver ten" is coming back to the market

In the second half of the year, many festivals, as well as the lighting of the event - a light expo. "Golden nine silver ten" is the beginning of the season, in the face of one of the most critical sprint the best time, the company actively preparing for work, to meet the arrival of a busy season haze. So, how do businesses seize this opportunity?

The surface is indeed warmer wait and see

According to the newspaper reporter sent back the Jiangxi office data show that the current Jiangxi LED industry is booming, to greet the golden nine silver ten, most of the enterprises have started to hold promotional activities; Yunnan is due to the addition of new snail Bay lighting stores, so stores between competition, one-stop purchase lamps market let the hot summer heating up again Sichuan; LED industry is more active in the golden nine silvers ten become; and Hunan businesses and stores also seize the golden nine silver ten time, one by one, the new conference held promotional activities, the store to upgrade.

Newspaper thematic planning team in this summer full of staff, visited the major lighting stores in Zhongshan, a glimpse of the store in the off-season is about to fade, with what attitude to attract the attention of consumers. By visiting the collation of information that most of the lamps to pick up the market, popular foot. Many ghost guy active in the store, the reporter arrived at the time of the ancient town lighting square, there are a number of foreigners from the door of the van, they get off the lights in the times square by the home market. In addition, the reporter also saw most of the staff in the store are busy with the exchange of merchants.

In addition, many companies posted recruitment notices, are the arrival of the peak season demand for the company to add manpower, in the peak season to flex their muscles, to win more orders in the sales season to share a cup of soup. Compared to the depression in July, the market is very popular in August. Golden nine silver ten approaching, the reporter saw a lot of stores are out of the product promotion, as well as the sale of a subsidiary to buy sales strategy to attract eyeballs. In previous years, for the upcoming season, many brand lighting companies will be particularly concerned about inventory. But this year, many lighting companies because it can not accurately predict the season, so only a part of the conventional inventory, and the introduction of new products are not many. There are some enterprises to upgrade the use of off-season stores, gorgeous in September before coming out, we can see the companies want to show their talents in Jin Jiuyin ten, seize business opportunities.

In this regard, Mr. Zhang okes store said that the popularity is indeed improved, but most businesses in wait-and-see, real orders is not much. Indeed, some time ago, many enterprises fail because of funding problems, let the industry jittery, the majority of dealers do not dare to take too much.

Inter lighting marketing director Deng Suwen told reporters, in fact, the real business is the enterprise itself, the product, service, quality, marketing these basic things to do, so that dealers have money to earn, there is no worry. It believes that this year's golden nine silver ten is not very prosperous, may make some people eager for the golden nine silver ten disappointed, with the rapid decline in China's GDP, the whole market will not be too good. But LED will be a bright spot, Deng Suwen believes that the second half of the industry will be more serious polarization, good business may be busy, bad business may be very bleak.

Rational to meet the golden nine silver ten"

In previous years, the golden nine silvers ten is the best time sprint the most crucial year, which has close relationship with real estate, construction decoration, nearly at the end of the year, many families decoration climax, and lighting sales will form a peak at this stage. However, due to the purchase order as well as the emergence of the country's five, so that home decoration into an embarrassing situation.

Golden nine silver ten is the business, the store has achieved good sales peak, because in September there is the Mid Autumn Festival, National Day in October, in addition to the annual light expo. As the saying goes: "now or never", neither candidate the chance. Lighting stores being built, businesses continue to increase, the market competition is becoming increasingly fierce, in order to seize the "sales return temperature" opportunity, the coming season before strengthening publicity has become a required course for many businesses: advertising, product promotion and so on, through the media timely to deliver product information and business trends.

Although the peak season is approaching, but the actual situation is not optimistic, companies need to be treated rationally, see the market situation to actively respond. In the light of the ancient town, whether it is the street shops or star stores, although the flow of lobbyists compared to the beginning of the off-season is a little improvement, to the store to consult a lot of products, but did not expect so hot. Reporter visited the market learned in the investigation, many LED shops are concentrated in a store, it is even before the guests increased casually not so serious, but for now the customer can order; with their own consumption of goods than three, free consumption increased. Although the season is approaching, but in Guzhen lighting street, street shops or stores both the star does not appear warm scene in anticipation of the bargain, and part of the retail renovation and upgrading is also difficult to cover most of three or four line brand unhappy mood. Insiders said that this year's "golden nine silver ten" compared with previous years, there is no big difference, sales