Go LED lighting companies rely on what to eat?

Due to the limitations of raw materials, LED industry has bid farewell to the past era of profiteering, industry profits have begun to gradually decline, at this stage, the LED industry has entered the era of meager profit.

With the ban on incandescent lamps, LED lights gradually replace the traditional lighting into millions of households. This year, LED bulb of the rapid growth in sales, market share will be further expanded, the production cost decreased gradually, and the LED lamp manufacturers price war, resulting in LED bulb is more and more intense market competition, more low profit, in this market, LED bulb enterprises how to "value added"?

Economic benefits of product innovation

Innovation can continue to bring economic effects for the LED lighting industry. First of all, to say that the product innovation, LED lamp manufacturers are very clear, LED ball bubble lamp sales not only by the price war, with its creativity, quality, after-sales, the face of the object, and so on, have a relationship. Currently on the market LED bulb style innovation faster and faster, besides color, pattern, style, each LED lamp brand in hand, comfort also made a series of adjustments, its function and creative nature is needless to say.

From the perspective of innovation, with the power of science and technology for the product, so that the LED lamp is no longer confined to a single light function, a series of LED lamps currently on the market of individual enterprises launched bulb, can launch price of different products for different customer requirements, a relatively cheap plastic LED bulbs, also have the aluminum LED lamp power is also different, respectively, 3W, 5W, 7W power, 9W different, different series of lighting design using different methods, both to ensure good quality, and can adapt to the needs of different customers.

New development of brand culture

From the brand point of view, brand culture innovation is also an important factor to change the status quo. The culture is different from the technology, it is a kind of psychological communication with consumers, can not be expressed objectively through the product, but consumers can use the product to get the feeling, the formation of emotional ties. Brand awareness has been formed in the current, but many enterprises still lack of in-depth construction, ignoring the brand culture can bring economic benefits.

Brand culture is relatively abstract, enterprises must pay attention to always stand in the point of view of consumers in the innovation of brand culture, understand the needs of consumers is a kind of emotional resonance, and then determine their appropriate enterprise culture. The brand culture of fresh interest may be able to show a different vitality in this personalized era.

Whether it is products and culture, under the influence of the upstream raw materials, innovation, brand is undoubtedly a new weapon in the field of LED lighting industry. The industry calls, do not participate in price war, to avoid vicious competition, to maintain the basic wages of the same industry, participate in the equal competition in quality and service, improve the enterprise credit management credit, the development of the industry orderly, efficient and standardized, to avoid excessive competition brought by the development and unfair competition. This is not only conducive to the upgrading of the industry and industry to improve the level of profits, but also for the establishment of a good image of China's LED lighting industry has a profound practical and historical significance.

[LED] China network editor view when companies are beginning to push the brand, marketing, how many people thought of practical enterprise LED. People want to brand it? NO! People want to ensure the quality of the product behind the brand, practical value. The editor at the age of soy sauce has started to buy a light bulb. At that time, not too many brands, small series do not know what brand, because there was no Baidu, embarrassed, can only say is bought for. At present, product innovation, brand building is the development of enterprises must do, but do not forget the practicality of the product, perhaps this is the key to its popularity.