Global CEO forecasts and strategies for LED lighting in China

The current exceptionally complex global economic situation, the huge potential China lighting market obviously to these companies is more optimistic, and how they view and grasp the industrial revolution direction and rhythm? How will the adjustment in the Chinese market deployment strategy?

We forecast 2015 LED lighting will account for 50% of the entire lighting market. To achieve this, should have two conditions: one is efficiency; one is the cost, in addition to the bulb, we need to pay attention to the whole lighting system will be how to seamlessly integrate into our lives, from Cree, Nichia, PHILPS, GE, Ace, and strong, easy dimensional EPISTAR many international CEO are the future development trend of semiconductor lighting of the technological revolution and the industrial revolution of the mutual exchange of views.

Chinese future market growth is no problem, we have to consider is how to manage this growth, we can see that now everyone is focused on China, for us the next challenge is how to seize the China market growth opportunity, how to prepare for such a rapidly growing market, especially the complex the global economic situation, the huge potential China lighting market obviously to these companies is more optimistic, or it has been used as a major breakthrough to get rid of the country's economic crisis, and how they view and grasp the industrial revolution direction and rhythm? How will the adjustment in the China market deployment of these strategies? The topic seems to be very compelling, at the same time, domestic enterprises, the rapid growth at the same time, from a global perspective and a more open attitude to To explore the global industrial development of new ideas and new mode, as soon as possible into the international competition and cooperation is the trend of the whole to represent the general trend, under the pattern of more in-depth insight and judgment of rationality is particularly critical, attitudes and viewpoints show from the international CEO people, maybe we can get more experience.

Philips LumiLEDs lighting company solid state lighting consultant, former chief technology officer George Craford

The significance of cost reduction

Chinese is a good market, is a constantly expanding market, we think Chinese is a good market opportunity, although there is competition in the market competition, but in fact can be seen everywhere, the United States, Japan, South Korea and Chinese everywhere competition, so I think the future we must be brave enough to participate in this competition.

First look at the LED lighting market, we estimate from 2010 to 2015, according to LED composite growth rate next year will reach up to 70%. To achieve this, there should be two premises: one is efficiency; the other is cost. These two points are actually closely related, especially the cost of LED, should be a key in the key, the cost must be faster down, we have to reduce the cost of 10 times in the next 10 years. Let us look at the U.S. Department of energy data, we can see that in 2020 when the performance of LED will reach 200lm/W, and the cost will be reduced by 10 times.

Now we mainly use large chips, more chips can achieve higher efficiency, and if the future can solve the problem of high current chip we can get smaller; another problem is about manufacturing, if we can achieve the 6 inch substrate technology, can achieve higher efficiency, such it can reduce the cost, but we now have the whole manufacturing capacity is relatively large, will form the problem of overcapacity, which seems to make the price of the product is reduced, but the price is actually dragged down! Despite the overcapacity problem, but we must pass this difficult time.

To sum up, our customers need a higher system efficiency, want a high return on investment, as well as reduce the lumen / dollar cost, and improve the quality of light.

GE Lighting Solution vice president Gerald E Duffy

Major trends in cost reduction

A trend this year is the development of the upstream chip industry is not very optimistic, at this point we have anticipated many years ago, LED chip will be fierce competition condition, which is why we did not choose to enter the LED chip in this area is a very important reason.

Chip prices fell very quickly, but this is for the GE is a very good thing, have a very good relationship with the global GE LED chip business, we can choose the best with the most preferential price of the chip, so the cost of our products is very competitive.

At present, low cost and high efficiency is the most important development trend, to make LED as soon as possible can be widely accepted by consumers, the price is certainly a key factor, if the price is less than $10, I think there will be a lot of consumers are willing to pay to buy LED products.

But there is a very worthy of attention, in addition to the bulb, we need to pay attention to is the whole lighting system will be how to seamlessly integrate into our lives, this is the most important, in the near future, we will see more and more intelligent control. In addition, we predict the future of commercial lighting in the field of high-end lighting products will have a lot of demand, GE will continue to increase R & D in the high-end lighting, indoor lighting is the focus of our research and development direction.

As we all know, PHILPS is not only in the field of lighting applications, LED chips, packaging and other fields have a lot of investment, and the focus of GE is only on the LED light source