Giant cross-border LED lighting industry or cause ecological changes in the industry

In the Internet era, the prevalence of cross-border in various fields, the boundaries between the industry and the industry gradually blurred. Or the integration of resources, or expect LED to seek new profit growth point, or in the "do not put eggs in the same basket" strategic considerations? However, this LED companies, does it mean that the wolf?"

Li Jiacheng huge investment LED nano light, millet shares of Midea Group, TCL group in Wanda into intelligent lighting industry, Foxconn is also trying to take advantage of LED to the road of independent brands, even before the family is also rumored to test the water LED jiaduobao herbal tea. In LED rapid development, other areas of the giant no longer hold, have been involved in LED, began a crossover tour, new thinking and new cooperation, derived from it also emerge in an endless stream.

The LED industry is like a siege, outside the enterprise has long coveted, decided to cross take cities and seize territory. The city's enterprises to hold private plots and pofeizhouzhe, leave no stone unturned......

Giant cross-border

At the beginning of March 2014, Li Jiacheng showed the nano LED bulb to the media investment. This is because of the Superman brand effect and reputation of the world's most energy-efficient LED bulb Nanoleaf on November 21, 2014 officially on sale in Hongkong, the price of up to $35. By the hand of Li Jiacheng again after exposure, LED lamp was raised in the Hong Kong stock market only able to perform wonders effect, LED lighting concept stock price rises. Industrial star effect has won the media from all walks of life, but also makes LED lighting in the domestic market has received more attention.

Millet in 2014 on the launch of the Yeelight smart bulbs are seen as an important starting point for cross-border LED, smart home layout, then, during the eleven double millet also launched a price of $19.9 portable LED lights. Then in December 14th, the company announced that the United States and millet Group signed a strategic cooperation agreement, millet technology will be 1 billion 266 million yuan to buy shares of the United States of 1.29%.

Previously, millet in the field of smart home appliances have a series of layout, such as millet TV, millet router, millet air purifier, etc., are all showing millet ambitions in this field. Guangdong Sanxiong Aurora lighting Limited by Share Ltd deputy general manager Lin Yan pointed out that the cross is a kind of more advanced integration.

Recently, media reports, millet in the field of smart home a series of ecological chain is fully prepared, is expected to detonate networking ecosystem, and led LED lighting plate prices.

Foundry giant Foxconn in the cross-border LED on the road is also drastic, by the end of 2013, Foxconn plant in Guizhou completed and put into operation, set the TV, LED street lights, electronic whiteboard production line.

It is reported that Foxconn is building a complete LED industry chain in order to try to take their own brand route, from the chip to the package and then to the application, from the LED display to LED lighting, lighting in the field of LED layout is very complete and precise. Foxconn intends to LED industry as a transition from OEM to own brand, from the traditional electronics industry to emerging industries.

At the beginning of 2015, home appliance giant TCL group has announced the company and Dalian Wanda Group Co signed a letter of intent for strategic cooperation, the two sides will set up a joint working group on the Internet application and service platform, commercial display (TV), business cooperation IMAX cinema, lighting, air conditioning, intelligent Home Furnishing systems business development, construction, and operation and maintenance field.

Appliance industry analyst Liang Zhenpeng said, after the home appliance industry into the intelligent, Internet era, industry and other industries cross penetration, become inexhaustible big, can be extended to the Internet, big data, cloud computing, networking, smart home, smart community and other fields. Therefore, it is necessary for the enterprises to develop the epitaxial growth mode, with the help of external resources.

LED become enterprise cross-border smoke bomb?

Since being developed since the LED circle is not the lack of cross-border spoiler, directly into the LED lighting "layman" but not in the minority.

"The recent Nobel Prize, the concept of energy saving makes LED'look very beautiful, the situation is good, more opportunities, so many companies scramble. "The father of Taiwan LED industry, Li Sheng core (Luoyang) Electronic Technology Co., Ltd. chairman Dr. Shi Xiu LED for cross industry hot when it comes to" capital is not a problem, the key is the investment channels of information flow, resulting in investment is difficult, it is easy to let investors blindly. "

Many people in the industry also believe that LED has become a cross-border smoke bombs, the fact is not mature.

However, LED or "fire", "sunrise industry" ring of the LED industry, has been a popular choice for the transformation of traditional industries, especially with the LED lighting market gradually warmer, more and more of the "layman" started a more violent offensive. From the current situation, funded enterprises only LED, not illness and end are very successful.

Or cause industrial ecological change?

Eye effect giant circles wayward "participate" brought to the limelight LED. These cross-border behavior seems "work", and even some confusing, but cross-border game player caused changes in the pattern of competition has let the "door" vaguely uneasy, like the spread on the network have a word, "China Mobile said, in so many years, found that this year, the original Tencent is our competitors!" giant cross-border LED will bring what kind of impact the LED enterprise or industry?

Competition is more fully illuminated share or be eroded

Giant cross-border, will undoubtedly promote competition