German manufacturer HELLA said LED lighting will become the focus of the design of the car

HELLA, a global automotive lighting and electronics vendor, points out that LED lighting technology will radically change the look and feel of interior design in the next few years.

HELLA interior lighting systems engineering director Dr. Herbert Wambsganss said, LED lighting will be in the interior design of the car to start a new look. Driving will be found in the next 5 years, significant changes in automotive interior lighting, these changes will increase the comfort and enhance brand awareness.

Today, lighting is not the primary consideration for the design of passenger cars or commercial vehicles, but HELLA is expected in the next 5 years, the use of LED lighting in North America will increase by more than 4 times.

HELLA chief executive pointed out that LED lighting technology provides another important way for interior designers of the car, that is, to increase the value of the car and improve the overall driving experience. LED environmental lighting in the automotive interior design is a new key project.

Different colors can cause different effects on driving and passengers

He said that HELLA and the University of Hamburg, Germany, held a study shows that different colors, the driver and passengers in the mood and comfort will have varying degrees of influence. Today's drivers spend an average of 4 hours a day driving his car or light truck, while commercial owners spend more time driving. LED lighting technology has opened up a wide range of opportunities for car manufacturers, can become a feature of the car interior design, so as to increase brand awareness and improve customer satisfaction levels.

Wambsganss says LED offers more options for interior design. Contains a single color LED lights to enhance brand awareness or a variety of colors of LED lights, so that you can customize the personal preferences of lighting. Because LED takes up small space and saves energy, they have an advantage in terms of weight, energy and size.

Different colors have been shown to lead to different levels of emotional arousal, such as excitement and calmness, which in turn produces the RGB (red green blue) technology used in automotive interiors. RBG technology has become increasingly popular in automotive interior design, produced by a wide range of color spectra of the main LED primary colors, providing almost unlimited variety of options.

Accurate color and brightness help designers to create different car factory brand awareness

HELLA has a proprietary LED module standard, HELLA RGB/LIN technology to achieve accurate color and brightness, so that the car to achieve the perfect harmony. The technology also allows designers to use specific colors in specific areas to further demonstrate brand awareness.

The specific LED internal lighting provided by the HELLA includes multi color LED module, RGB/LIN color control, fabric backlight mode design, LED overhead console and slim LED interior lighting.

Because of its lighting and electronic products specialized knowledge and application in various forms and sizes of transportation experience, including heavy commercial trucks, so HELLA has the ability to control the environment lighting system design and manufacture of the car.

From to 2001, citing LED and lighting technology, the company has more than ten years experience in the production of commercial and commercial vehicles.

Provides customer engineering services at the product development center in Plymouth and Mexico, Michigan, USA HELLA. Production facilities in Mexico will provide customers with growing demand for indoor lighting products.

Wambsganss concluded that customers interested in environmental lighting will further strengthen the company's leading position in the U.S. automotive lighting suppliers. LED lighting technology is another important way for designers to build a brand, increase the value of the car and improve the overall driving experience.

About HELLA

HELLA KGaA Hueck & Co. is a company that develops and produces automotive lighting and electronics systems. Its joint venture also produces automotive modules, air conditioning systems and automotive electronics systems. In addition, HELLA has one of the world's largest automotive aftermarket institutions, its own distribution companies and cooperative companies in more than more than and 100 countries. HELLA group in 2010 to 2011 the turnover of $609 million, is one of the world's fifty largest supplier of automobile, and is one of the 100 German industrial company. Close to twenty-five thousand employees working in more than seventy locations in more than thirty countries, including more than three thousand and eight hundred research and development engineers and technicians.