GE abandoned home appliances to protect the lighting reasons: lighting business needs to expand

Refrigerator, washing machine, dishwasher.... U.S. General Electric (GE) of white goods for many American consumers, it can be said to have become a daily business card". Among them, there are many products are the first to introduce the market, some products have more than 100 years of history.

However, GE has decided to sell such a well known home appliance business to about $3 billion 300 million for Electrolux in sweden. In Japan the equivalent by Hitachi and Toshiba dropped the white goods. Due to the increasing influence of China and South Korea's new home appliance enterprises in the U.S. market, the sales competition of American home appliance stores is becoming more and more fierce. Therefore, "in accordance with our strategy to become the world's largest infrastructure and technology companies, decided to sell home appliance business" (GE CEO Jeff Immelt).

GE is accelerating the commitment to growth and profitability of high infrastructure related business strategy. In June this year, GE announced that it has reached an agreement with Alston, France, about $16 billion 900 million acquisition of its thermal power generation business. And announced that it will focus on commercial business and reduce consumer business.

However, there is a business with a home appliance sector, but still retains. That's the lighting business. Why does GE keep the lighting business? The reason is that although we feel that lighting is mainly used in the home, but in fact the business needs of the field is expected to expand.

GE announced in July this year, with specialized in the cultivation of vegetables in the risk of the company in the city of Miyagi Prefecture, CO developed the use of LED (light-emitting diode) lighting fully artificial light plant plant. Every day, no matter what the weather, we can harvest 10 thousand stable quality lettuce.

Compared with the fluorescent lamp, LED can reduce power consumption by 4, and increase the harvest by irradiating the light which is suitable for the growth of vegetables, which can increase the output by. In addition, by regulating the light, can speed up the cycle. Plant growth rate reached 2.5 times more than outdoor field cultivation.

GE also intends to promote LED lighting to other areas.

GE is also working with a software company in the United States to develop a LED lighting system that can be used to send information to consumers and consumers who are shopping in retail stores in Boston. The system uses a "visible light communication" technology, will be issued to the naked eye can not be seen, but the camera can be identified by the smart phone. Can be sent to customers near the LED lighting to send the main products and special merchandise information and coupons, etc..

GE has a long history of business will be in accordance with the principles of the development of the future have been carefully screened to remove obstacles to development, to further accelerate the transformation of business structure.

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