Fun Shanghai subway LED display can play the rhythm master

Hand travel in today's society has become more and more fire, rhythm master is a young and old products. Today is not just on the phone screen, you can play it on the subway LED screen.

2014 at the beginning of the new year, PepsiCo's Pepsi Cola, Mirinda, pleasure, Tropicana brand in Shanghai a number of traffic peak point of the US based media LED screen, released a very interesting interactive games, rhythm master. The game will bring home the joy of Pepsi "2014" micro movie theme song - "happy" rhythm master in human implantation, interaction, let the subway passengers while playing music, Real Pepsi advocates "bring home the joy".

The interactive advertising from January 13th officially on the subway line in Shanghai, will continue until the end of January 21st, covering four major commercial circle subway station - People's Square, Xujiahui, Jingan Temple, South Shaanxi road. In the crowded subway station, when people go through the base of the United States LED screen, no one is attracted by the rhythm of the classic game, have participated in. With the rhythm of the music, waving arms swing dancing, you can get the fun of the game, but also get pepsi.

The United States and the United States will be cutting-edge technology infrared sensor Airscan devices, cleverly applied to Pepsi products in the advertising creative. The device has high sensitivity and stability, without affecting the overall appearance of the LED display, anti light interference, touch any object under the condition of instant capture interactive crowd movement, let passers-by novel interactive experience. The U.S. media group relevant responsible person said, "we hope that through the creative infrared technology, combined with the current popular Rhythm Game Masters, so that the audience through the interaction of the game before the lunar new year, transfer 'the music home" this concept. At the same time, the combination of Pepsi in the game of different products, so that the product more deeply rooted in the hearts of the people. "