From the low-end Chinese lighting "the quintessence of the transformation

Analysis of the transformation of Chinese style lamp: can be transformed?

Light a lamp, a cup of tea, reciting a poem, the ancient romantic taste, is to become a kind of life in the modern city complex in pursuit of the busy crowd. Along with the enhancement of China's national strength, the return of traditional culture and so on, all the elements of Chinese people have become the object of hot, lighting is also.

From the figure now shine, Chinese style lamp gradually rise heralds a new era, more and more Chinese elements into lighting design, makes the Chinese lamps have to meet as equals crystal lamps, European style lamps and other Western elements of lighting power. Although the development of Chinese style lamp is good, but its development is not smooth sailing, behind the emergence of a number of worries worry. Is the so-called to do good work, must first sharpen his tools, at this stage, we do not need to light the future will be whether the Chinese "was crowned king" and the discussion is more talk with eloquence, Chinese style lamp should be how to practice the internal strength, thus the achievements of its extraordinary market competitiveness.

Cut the low-end, not bad

"Zou Jinming, founder of Ming wooden" Chinese lamps has been fascinated by Chinese classical culture, since the founder of the "Ming wooden" for many years, Zou Jinming is the greatest feeling of Chinese classical lighting has been more and more popular Chinese. In the process of rapid growth in the Chinese market, a lot of problems. For this, feeling quite in the market of Chinese style lamp for many years Zou Jinming. He spoke of a strange phenomena of domestic lighting industry, which is whether there will be areas of low-end shoddy products popular, popular Chinese natural light is not in vain. We can complain about the chaos of the lighting industry, the lack of supervision; we can also denounce some unscrupulous manufacturers, only for profit. But after shelling, chaos still. Investigate its reason, or because the domestic lighting industry is lack of action, too many enterprises under the banner of "quality experts", but do some opportunistic things, so that the market can not be disturbed?

Zou Jinming said to reporters: "Chinese style lamp is not the luxury goods industry, the prospects for the development of Chinese light future early judgment, take the popular route is an important trend in the development of Chinese style lamp, but many people mistakenly thought that price is the best method for the market, this is obviously wrong. "Indeed, Chinese style lamp wants to full bloom in the lighting market, its price is bound to go close to the people, but the market is the crux of many enterprises is too anxious in the relationship between price and quality of processing, in order to win the market blindly at the expense of quality to price concessions. This short-sighted behavior not only allows dealers do not buy it, consumers will not buy it.

Some people may come up with excuses, Chinese lights are still in the stage of survival, in the enterprise, food and clothing has not been solved, can not be forced to have a noble sentiment for the industry. Indeed, the existence of the reason is that the Chinese market in the light of the low-end products to prove that the market is not mature enough. But the reason can not be used as an excuse, the gentleman must have to do, because the laissez faire market development is an extremely dangerous behavior. Just imagine, let low-end products without limit price fight, will make the business more cutting thinner profits, resulting in product quality can not be guaranteed, customer service guarantee can not be cashed, consumer confidence frustrated, the market is more likely to stir up chaos until the predicament, this series of vicious spiral is mercilessly grabbed the Chinese lamps development mingmen. There is no denying the fact that the transition is a hot topic for the Chinese lighting industry.

The transition will be painful, not only does the enterprise transformation dead, as the initiative to change, to complete the upgrade in the industry reshuffle, such enterprises can not only avoid the misfortune of being out of the market, but also for the healthy development of Chinese light industry for enough time. It is understood that Ming Fang Fang has cut off all low-end products production projects, specializing in the development and production of high-end products. Zou Jinming pointed out that Chinese style lamp and other lighting products, it has the concept of attribute and cultural attribute of strong, low material production of Chinese style lamp products can not carry the culture connotation of Chinese style lamp, we can not reflect the concept of the value of Chinese style lamp.

Therefore, the reduction of low-end shoddy products, the development environment for the market clearing is very necessary. Hard to break into the future, Chinese enterprises have to develop a pragmatic attitude, do not do things opportunistic. But there is no standard constraints, so that the enterprise is not an absolute moral self-discipline. The government should have the courage to reform, the introduction of industry standards, guidance and supervision of the healthy operation of the market. Large enterprises have to play, take the lead in industry of Chinese style lamp to development, hence out of low-end products, to complete the transformation.