From the double eleven Carnival look at the electricity supplier LED business road?

10 minutes trading 250 million yuan; break through $14 a day, a total turnover of 19 billion 100 million yuan a day, refresh the new record of online shopping day trading......

"Eleven" after the carnival LED how to take the road to the electricity supplier?

In November 11th, the two years more and more well-known singles day, for the booming online shopping, the day's shopping spree is also making this ordinary day has become an important time node. Zhang Yong, President of Tmall, said that eleven of the shopping spree is a typical reflection of changes in consumer habits. At the same time, the entire industry, including many brands, channels, their understanding of e-commerce, from the strange to tasted, now entering into e-commerce, e-commerce, has been popular. The rapid growth of online shopping as well as for the entire LED industry sales channels provide a new possibility, e-commerce in the face of this new sales channels, the emerging LED enterprise is e-commerce as a new opportunity, starting from product sales, investment channels in each big website.

The renewal of consumption concept and the development of e-commerce"

Today, 80, 90 has gradually become the main consumer, update the concept, to accept new things more quickly, with the rapid development of the Internet, online shopping has almost become a young group of choice, 52% of consumers said to obtain information through the network brand lamps. According to relevant data show that: as of July 2012, the number of Internet users in China was 538 million in the first half of e-commerce transactions reached. Taobao is expected this year's sales will reach one trillion, equivalent to the sum of the total GDP in Shaanxi, and lighting lamps will account for about 3 billion. Taobao sales of a source of business has reached one hundred million yuan, up more than doubled in a year, and not other platforms such as Jingdong. Even more shocking is that the number of online transactions in the month of the shop has not more than three digits, can be described as a new continent to be developed".

Electronic commerce is a new channel model of LED lighting products, and according to the investigation data of alliance national semiconductor lighting project display, through e-commerce sales of the products showed a gradual upward trend, enterprises can use this platform to develop new sales channels, to occupy more market share. Famous brand marketing expert Luo Baihui believes that online shopping platform excellent resource integration is expected to become the future trend, the rise of e-commerce, to show people the power of the model. For some of the production capacity of the industry, the profitability of the model even more than product development.

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