From the "Xinjiang nut cake party" to reflect the current LED lighting industry "miscellaneous chaos" phenomenon

Recently, "Xinjiang nut cake party" on Baidu Search Ranking, then what is the "Xinjiang nut cake party" means? In fact, "Xinjiang nut cake party" has attracted much attention in December 3rd, Yueyang police issued a micro-blog at micro-blog: "the villagers at the time of purchase Lingmou Xinjiang walnut candy, because of poor communication caused by misunderstanding, the two sides quarrel led to physical conflict triggered assault group. Incident caused two people were slightly injured, damaged walnut candy about 160 thousand. Plus a total of 200 thousand damaged motorcycles and injured persons. "As a cause of the majority of users Tucao Xinjiang nut cake 160 thousand. "Xinjiang nut cake party" refers to the people selling cakes through a variety of means to force you to buy their goods, and buy the cake may have years of accumulated serious quality problems.

The lighting industry should not appear "Xinjiang nut cake party"

At present, the semiconductor lighting as the fourth generation of new green energy has attracted the attention of the national government enterprises. In July this year, the Ministry of science and technology in 12th Five-Year planning points out the industry goal for industry reached 500 billion yuan, support 40-50 innovative high-tech enterprises to cultivate 20-30 master core technologies, with more independent intellectual property rights, independent brands and leading enterprises, built 50 "ten city lights" pilot city and 20 innovation ability distinctive features of the industrialization base, improve the industrial chain, optimize the structure, improve market share, enhance national competitiveness of semiconductor industry. Obviously, the future of semiconductor lighting is bright, 500 billion yuan big cake to promote the inflow of hot money and various industries into the semiconductor lighting industry hopes to share a cup of soup. But there are also bad money with them, causing market disorder, the product quality is uneven, resulting in the LED lighting industry reputation, influence consumer trust in the products industry. Therefore, the lighting industry should not appear shoddy, through various means to deceive the consumer "Xinjiang nut cake party", in order to avoid the industry appear bad money drives out good money market phenomenon "miscellaneous chaos".

Reflection on technology + product + service to establish brand effect

With the development of Internet technology and fragmented community network, the speed of information dissemination and the expansion of the scope of communication. Xinjiang nut cake event spread through the network will lead to a series of regional and national problems such as propagation phenomena, Xinjiang nut cake. It can be said that the butterfly effect argument can describe the image of the current network information dissemination. Therefore, in the face of "miscellaneous chaos" lighting industry, enterprises need more excellent technology, high-quality products and perfect service system to establish the brand effect. At the same time, the rapid development of the Internet provides more efficient channels to build the brand image to the enterprise, but the water can carry a boat can capsize. The face of the Internet, the butterfly effect, LED lighting companies have excellent technology, products and services, but also need to pay attention to the operation of a good network marketing channels. Through the network channels to provide consumers with better services.

Reflection two, the establishment of a complete industrial chain, the formation of a competitive industrial base

An event will destroy the entire industry Xinjiang nut cake Xinjiang nut cake reputation, on the contrary, when the industry to form a complete industrial chain and base will also reduce costs and attract more peers and customers to the base. After thirty years of development, LED lighting industry chain is gradually complete, but compared to the United States, Europe, Japan and other countries, China's LED industry technology, patents, production value, and other needs to be strengthened. Secondly, the current LED industry is mainly formed in the Pearl River Delta, Yangtze River Delta, the northern region, Jiangxi and Fujian four regional industrial base. The Pearl River Delta region is the largest and most domestic packaging investment concentrated area, mainly concentrated in the downstream enterprises; the Yangtze River Delta is mainly China LED chip; north area is the most concentrated research institutions, research the strongest, with the best domestic epitaxial chip technology; good group advantage, is Jiangxi and Fujian talent advantage and location advantage. Although each region has its own advantages, but to achieve a complete industrial chain and supporting industries, international leaders need to continue to seek win-win cooperation and development.