From Daddy where to look at the LED lighting industry, take doctrine"

Just broadcast a few days, TV reality show Daddy where ratings will climb. With "I am a singer", "The Voice of China", the show "winging", the copyright purchase from South Korea show.

For some time, some TV stations keen to introduce overseas models, overseas TV programs copied to the country, attracting the public eye. But it should be noted that the doctrine of taking the wind prevails in the domestic cultural industry, cottage, imitation, the introduction of...... , refraction is the mentality of practitioners anxious. The ISM is good, but the end is not a permanent solution, the original power to indulge it will stifle the cultural industry. Domestic practitioners to long-term development, the need to build the team, careful planning, careful production, details of the fine, standardized production and other aspects of efforts to seriously polish the original program.

A well-known lighting stores official said the day before, the phenomenon of plagiarism lamps on the market, some small enterprises to produce copycat lamp dumping directly to the market, interfering with the normal lighting price. Small manufacturers imitation ability, and does not need to spend R & D design costs, the production of replication speed. Lighting quality is not easy to distinguish from the appearance, there are a large number of small enterprises of Dachang developed hard lighting lamp production both plagiarize, although similar in appearance, but the quality of material and technology, are different, so the price disparity.

Rome was not built in a day, open the three feet of ice in a day, to solve this problem can not be done overnight. It is understood that many lighting stores have begun to introduce measures such as market, conscientiously fulfill the duty of disclosure, good businesses, the introduction of admission related good reputation and customer service system manufacturers, reduce circulation, create a fair environment for consumption, etc.. With the development of the industry as well as changes in consumer attitudes, I believe the market will gradually enter the light gauge.

Guangdong Zhongshan Ancient Town lighting products occupy 70% of the market share of China's lighting industry, known as the world's "lighting capital"". Products are exported to 190 countries and regions around the world, with France, Italy, Japan lighting four minutes. From the beginning of the simple assembly, copied to the lighting industry center, the ancient town of seven km long The Strip lighting to become a global light source.

In recent years, with the rapid development of China's lighting industry, the pattern of the lighting industry is gradually changing. China's lighting companies are moving towards the scale of the development of the brand. But imitation, plagiarism, fake and shoddy, market product homogeneity is still quite serious.

The existence of the "copy lamp" enterprise, has greatly shortened the life cycle of the lighting products, virtually accelerated the speed of the domestic market lighting products, resulting in confusion in the market competition. In addition, the pressure of lighting designers continue to increase, so that R & D capability of the lighting companies waste research and development costs and labor results.

Guzhen lighting products are very many, dazzling, but there are not many real features. I often come to the town to buy lights, and sometimes from the street to the end of the street lighting, the products are seen to give a similar feeling. "From the ancient town of Shanghai to buy Lamps, Mr. Tang told reporters," although the ancient town of lighting products replacement speed is very fast, but basically every product is almost. If you do not have a long-term relationship with the manufacturers, I still have no idea what kind of product to enter a factory. "

Mr. Tang's rhetoric represents the dealer's position. The director of the family of the ancient town of light product design department, a person in charge, that this product update speed, style class, similar varieties can be summed up as a definition of the word - - "copy lamp".

Homogeneous products can be seen everywhere

"I sometimes go from the side of the road will go to the store to see, see the lights inside the same. You can not say that people just copy your light, and you have no evidence, what you can produce such lights others can not produce? "Kong Xian said," light "copy is very common now ', so the industry to this phenomenon more, are blind. This phenomenon should be inevitable in the lighting industry. "

According to a person in charge, in the lighting industry engaged in manufacturing, there are only two ways to avoid being copied". The first way is to export all, not to let the new light into the market, only in a place where others can not see. "If you can export all the lights, certainly not being copied, but can do all the export enterprises have several?" Song Wenji said, "if you don't let the products into the market, the production of these products is what meaning, not to mention what value. "

A responsible person also told reporters that the second way is to suspend the introduction of new speed: in the industry, lighting companies in order to prevent copying lamp production and develop new products, in addition to the company leadership and the few people know, are still under wraps.