Four initiatives to revive the LED lighting industry

Since 2011 often hear of LED lighting business failures, the boss run away the news, one of the important reasons for these failures and run away is the capital chain rupture, at the same time, there are many LED lighting companies listed in the queue, is only listed in order to solve the funding problem? Why not to the market to fund and run to listed shareholders? Where is the way out for LED lighting companies?

Ideas determine the way out

Maybe mainly due to give the national policy support, many LED lighting companies start on state subsidies, so continue to have LED lighting enterprises established within just a few years to achieve even more than 10000. However, the cake bigger, there are more people want to eat the cake, so with the further deterioration of the economic crisis, the development of civilian LED lighting penetration rate lag, also because of vicious competition, makes a lot of LED lighting enterprises in terms of capital chain or market sales side have encountered a bomb attack. The hidden crisis are exposed, so the closures will come.

The way out of the decision, perhaps it is because the original motivation of impure, not really formed their own brand USP, not good at marketing planning, many LED lighting companies have encountered hitherto unknown in Waterloo, also affected the entire lighting industry LED reputation in great extent.

Therefore, the LED lighting companies, more important is to work to change management ideas, to recognize LED lighting from consciousness and attitude, don't give the national policy as a means of making money, and don't put this feather as acting as LED lighting can not put in the hands, otherwise really will allow enterprises to quickly enter into a bad state of development, not is the midst of sadness!

From the angle of development, the development prospects of LED lighting business is actually quite large, both at the technical level or at the economic level we can foresee, however, the key is LED lighting enterprises in order to find the way out, we must use the brand idea and re operation of enterprises, only in this way, the enterprise can go fast, go far.

Do the first thing to do

Insiders analyzed that LED lighting in order to have a larger market is the price to a minimum, but for now, it is still relatively difficult, it seems that no one is willing to do the same as the price of Galanz butcher.

In some ways, there is always a price for everything. Just like the drum washing machine, it used to install from the material into finished products, even if you are more clever accounting master, you can hardly believe its price at the end of the 999 yuan, so when Galanz stood up and said drum washing machine brand Galanz to sell 999 yuan, immediately triggered a valve mouth of the devil take Mo for the industry, Galanz finally had to stand out to clarify that this is the price subsidies, the actual price is 1200 yuan.

The washing machine prices are unlikely to fall to the price of cabbage, the price of the car is not likely to fall to the chopsticks prices, what are the actual price, so, when someone says the car to sell when the price of cabbage, it is estimated the water like the Yellow River yellow!

Therefore, for the LED lighting companies, the use of the civil price must not be reduced? So, how is the policy of the state given? This estimate LED lighting business owners than we know! However, I believe that the industry analysts certainly know that the price of LED lighting can be reduced, but we are not willing to do so, afraid to do it, I'm sorry everyone". In fact, according to the market situation to understand, at present 3W LED bulb lamp wholesale price of 11 yuan, with energy-saving lamps wholesale price of some big brands almost, even some energy-saving lamps wholesale prices even higher, visible, LED lighting applied to the civilian in reducing the price or why, did not dare to do first? Galanz is the home appliance industry, the name of the price of a butcher, but it took the microwave oven prices to the lowest in the world, it seems not to die, but became the world's best-selling microwave oven brand!

Use the power of the pipeline

Perhaps LED lighting companies think your price is not the lowest, so it will use lower prices to compete with you, this time if you lose and others a competitive advantage, in fact, do not worry, this time you should be good at using the power tube.

For the pipeline strength, in fact from this year's "NVC storm" as we can see, the king is still not out of date pipeline. So, when we initially built up the image of the price butcher, we had to start raising the banner of the pipeline. Of course, we can not blindly compete for the pipeline, after all, we may have more focus on the pipeline, this time our products into civil, pipe expanding direction to the transition to the wholesale pipeline. However, we must first stabilize the pipeline, which is the foundation of our development. At the same time, the use of the advantages of engineering pipeline, with the strength of the brand began to look for wholesale distributors. However, relevant policy providers can learn and wholesale pipeline pipeline reference energy-saving lighting industry policy, and can not use the pipeline policy, "when in rome".

Of course, our product development can not