Four experts interpret LED: the situation is not optimistic when the core competitiveness

2013 LED industry challenges and opportunities coexist in the situation on the strength of the enterprise or the occasion to launch new products, LED small spacing or tight layout channels, or to the combination of the road, and on the other hand, there are many enterprises into the competition predicament because of many problems, capital chain management etc.. The rise and fall of an industry after all, there is a trace, in a series of comprehensive data or long-term observation and study, the guidance of industry experts is often an industry forward must think tank".

Wang Huanzhang: Secretary General of China Outdoor Advertising Association

Guan Jizhen: Vice Chairman of China optical photonics industry association, chairman of the LED display application branch

Sui Shirong: Tsinghua University EMBA professor of economics, director, joint innovation center of Guangdong semiconductor lighting industry in Shenzhen province LED Industry Association President, Secretary of the Guangdong Provincial Association of industry of semiconductor light source long, Deputy Secretary General of the national semiconductor lighting industry development and engineering alliance.

Zhang Yongjia: former president of China Performing Arts Equipment Technology Association

China Outdoor Advertising Association Wang Huanzhang: LED screen transfer media situation is not optimistic

Outside the limited share of advertising LED screen or will be special rectification

In recent years, the LED display to enter the pace of outdoor advertising seems to have overcome the heroic momentum of the high streets and back lanes. Secretary General Wang pointed out that the LED display in the outdoor advertising field of nearly two years of explosive growth, a large part of the reason is that in recent years, the government has stepped up efforts to combat illegal advertising, LED display as a new advertising media, take this opportunity to strong cut, though in the short period of outdoor advertising for the LED screen has a huge market but overall, the situation is not optimistic.

In this regard, the Secretary General Wang gave us an analysis of the current situation of China's outdoor advertising, in his view, the amount of domestic outdoor advertising itself is relatively limited. From the turnover, the Chinese advertising industry annual turnover is about 300 billion or so, the outdoor advertising is about 30 billion, accounting for about 10% of the proportion of the economic situation under the condition may be a little higher, but in the national economic slowdown, policy tightening conditions, may also account for less than the proportion of overall outdoor advertising about 30 billion of the market can maintain the good. Compared with other advertising media, print the current market share of about 50 billion, TV advertising is still the big, network development space is more and more widely, the outdoor advertising actually do not have clear competitive advantage. Of course, the outdoor advertising itself has some irreplaceable characteristics, such as outdoor advertising, advertising simple expression lasted for a long time, continue to buy high, affordable and feasible, which can ensure its stable their market share. However, the outdoor advertising space is relatively limited, the LED industry to achieve the revitalization of outdoor advertising is not easy.

According to the Secretary General Wang said, LED outdoor advertising screen now in many city still exist without planning or order of the state, many LED advertising screen project approval procedures are not take the unusual way: some builders first built project and then find the relevant departments "public relations", as to whether the project meets the criteria for approval, or the approval process is standard has been weakened or even ignored. Secretary General Wang said, urban outdoor advertising must have a scientific planning in order to have a better development. At present, many cities in the domestic LED display has reached or even exceeded the intensity of foreign large cities, there is no system in this area is the local government in the management. In the number of LED screen does not follow the principles of urban facilities will directly lead to further deterioration of the entire market, and the final result is bound to introduce specific measures to rectify the country's LED screen. "

Guan Jizhen: LED display application industry should co innovation and common development

In today's LED industry, the industrial structure will be some adjustments: market demand trend is more obvious decline, the total amount is relatively large, but the growth rate is relatively slow. The development of major activities on the driving effect of industry outstanding, influenced by national macro economic downturn and the impact of the international financial crisis, the growth rate of the overall market will enter a new period of adjustment, many enterprises in the supply of funds and lack of investment inside the industry will face a new round of pressure at the same time, the increasingly fierce competition in recent years. Attracted by the application of LED lighting, also have a lot of money into the display field, close the director believes that before the transformation in the LED industry has not yet fully formed digestive capacity and business, including the upper and middle reaches of enterprises will be on the LED display applications will have a certain impact; LED backbone enterprise field, while facing the scale and profit pressure, so the market space and development environment for small and medium-sized enterprises is not optimistic, especially in our industry there are a number of enterprises Industry embarked on the capital market.

The capital market to raise funds at the time of the commitment is to be honored, which avoid the scale formation pressure display applications industry is currently highly concerned, the capital market earlier, we adopt asset acquisition and Yuanheng indirect listing; 2010, Lei Manguang the first independent listed, then, Chau Ming, Lian Jian Riyadh, etc. also have listed, there are aibisen enterprises have been listed, waiting for. The involvement of these capital markets, the pattern of change in the field of LED display, the impact is very far-reaching, chairman of the board of directors to remind the LED industry entrepreneurs must not ignore this