Foster market development channels - the alliance will launch the first LED application promotion center

Semiconductor lighting is our focus on the development of strategic emerging industries, with the technology, products gradually mature, energy saving effect and economic benefit of society has been constantly emerging, has entered the stage of development is the key to large-scale application.

In 2012, the overall size of China's semiconductor lighting industry reached 192 billion yuan, up 23% compared to 156 billion yuan in 2011, in the double push prices and incentives, in the field of LED lighting and backlighting market penetration has exceeded 3% and 60% respectively.

But with the huge market space in stark contrast, the current LED product marketing is also more difficult, seriously affecting the healthy development of the industry. This is due to China LED the number of enterprises, small scale, lack of brand and leading enterprises, new business models and marketing channels and the system is not perfect, on the other hand is due to the quality of LED products price system market confusion, uneven in quality, lack of guidance and order, recognition and confidence in the end consumer is difficult to establish.

In recent years, due to the impact of the global economic downturn and the impact of structural overcapacity, business competition intensifies, how to open up the market has become one of the main topics of enterprises. Many LED lighting companies have begun to snatch the domestic channel, through the investment conference, the brand to enhance the general assembly and other forms of continuous 2, 3 line city channel penetration. In addition to the traditional wholesale and retail channels, and channel engineering, new network sales, in addition, many companies are also trying to build can fully display the LED light effect and energy saving advantages of experience stores or stores to show the image, improve LED product market awareness and brand image, and boost sales. However, the establishment and operation of the store is very expensive, requires a very complete product series for support, financial pressure, management and continued profitability challenges have become a problem in front of the enterprise.

On the other hand, with the LED product and the market matures, a number of professional lighting business LED exhibition and Trade Center has also emerged, such as Shili River in Beijing City, such as city lighting lamps lamps and candles of a myriad families to start a large-scale introduction of LED lighting products; Liu Ying Shanghai Shanghai City road lighting is relatively large LED lighting and display trading experience Kyushu city center; LED Exhibition Center also includes Xiaolan Town, Zhongshan city and Shenzhen Huaqiang North LED products distribution center; but overall, the trading center is still in the exploration and testing phase, and the expected effect of the Shang Youjiao gap.

In order to guide and cultivate the market, R & D and Industry Alliance national semiconductor lighting project (CSA) to the overall development of semiconductor lighting industry based on plans to set up exhibition trading service platform network in the national scope, explore new business model of semiconductor lighting, domestic and international market to build a professional platform for business expansion. It is understood that the first platform ----CSA East China LED application promotion center is about to open in Changzhou. Union will be held in January 17, 2013 in Guangdong, held a press conference to introduce the construction plan and progress of the.

CSA East China LED application center will rely on CSA and international semiconductor lighting Alliance (ISA), the integration of global innovation technology, design, user resources, leading the location in the core area of global LED applications, innovative design, global LED trading center, the global LED application system integration services supporting area, provide a foundation in the open window the superiority for the terminal customers to understand and experience LED products, provide channel construction, brand incubator, a variety of exhibition and trade, creative design and other special services for enterprises, help enterprises to expand overseas market.

CSA is approved by the Ministry of science and technology and other eight departments of the pilot industrial technology innovation strategic alliance, one of the strategic emerging industries as an opportunity to create institutional innovation mechanism has been the focus of the central leadership of the 98. By 2011 CSA led the establishment of the State Key Laboratory of semiconductor lighting joint innovation, aiming at solving the problems affecting the development of the industry of major technological innovation and accelerate the industrialization process of the standard interface specification, the laboratory in Changzhou to set up R & D base is an important part, is mainly engaged in the development of innovative technology products for application. In addition, the main institutions involved, CSA is an industry standard in November 20, 2012, marked the first union expert review will be held by the 5 criteria related to the content of LED lighting products, general specification for accelerated testing and intelligent interface system. The relevant standards in East China LED application promotion center will introduce alliance, and establish regular cooperation with various testing organizations including Changzhou national semiconductor lighting testing center, the center for the future application in the industry norms and other aspects of the market will also play an important role.