Force LED super lighting innovative product competitiveness

LED chain super lighting program comes

In the just concluded LED lighting lecture room on the ShangHai Railway Station, Weng Zhiqin, general manager of the family from the light source to share his chain of super LED solutions.

China's current supermarket shopping industry there is an alarming energy consumption, energy conservation is the market trend. At present, the country's 10000 square meters of large integrated business over about 20000, after the transformation of each supermarket LED can save up to $630 thousand per month electricity, the supermarket can save 126 billion. At the meeting, Weng Zhiqin with detailed data corroborated the necessity and urgency of the transformation of super LED lighting business, and targeted to introduce a family of light source business super environment LED lighting solutions.

In fact, this is not the first time Weng Zhiqin appeared in public in such a way. Since 2013, Weng Zhiqin carrying a light family chain of super energy-saving solutions, go to Beijing, Shanghai, Hangzhou, Nanjing, Chengdu and other parts of the country, he and his buddies have been very busy, busy, busy pushing brand products, busy building channels, the horse does not stop.

In Weng Zhiqin seems, is now in the world of LED big controversy, with the rivers and lakes two words to describe the current LED market is the most appropriate. The so-called "arena", one is the market chaos, product price chaos, chaos, chaos in the brand, the lack of a standard industry environment, no bottom line price competitive market for people or infestation;, various LED manufacturers facing the dilemma of high cost and difficult to survive, confused looking for outstanding the siege of the road.

This is the spring of hope, is also the chill of the winter. Success and failure, both in the enterprise can quickly seize market opportunities, make a full range of changes. After all, Kodak and NOKIA's decline, give us too much "Time will not wait for me." warning.

The strategy of market segmentation in LED product competition

So, where is the main battleground for LED? Where is the breakthrough in the market?

According to statistics, in 2012, the overall size of China's semiconductor lighting industry reached 192 billion yuan, an increase of $156 billion compared to $23% in 2011. With the development of LED technology, LED lighting applications continues to expand the scale of the widening of the application field has shifted to the shopping malls, office buildings, factories and other indoor lighting by outdoor lighting, and penetrate to the automotive, medical, agriculture and other market segments. The advent of LED universal trend, the market demand for better and cheaper LED lighting products increasingly strong.

Looking at the current LED lighting market, although various LED lighting companies claim to LED lighting experts, also introduced a number of new LED, characteristic between natural products is not much, positioning is not clear, in addition to different product identification, the difference is very small. In the marketing, the lack of unique innovation. The reason lies in the enterprise one-sided Tandaqiuquan core market segments not concentrate all resources focus on relative advantage, lack of core competitiveness of a single product. Therefore, facing the open accelerate national policy once again stimulated and LED lighting terminal market, how to quickly identify the enterprise positioning, product positioning, to subdivide the market to break the global barriers, thereby in technology, channels, market, brand and other aspects of the precipitation of a market segments to create core competence for for the LED market of the enterprises, it is very important.

Layout LED super market segments under the mystery

At this point, the light family has its own clear planning, its goal, locked in a chain of super LED can let the lighting professional areas.

It is understood that the supermarket has entered the era of meager profits, a large proportion of the cost of electricity accounted for a large proportion of supermarket operating costs, power control has become a major way to control the cost of the supermarket. At present, the domestic use of LED green energy-saving lighting of the retail business, basically only Suning Appliance, IKEA, WAL-MART and a few, the share is basically negligible. It can be predicted that the super LED energy saving transformation promising future.

Weng Zhiqin said that the supermarket chain as a special indoor space, lighting has a unique requirement, different types, different regions of the goods on the lighting requirements are not the same. For example, in the face of a wide range of goods, lighting requirements have good color rendering, can restore the color of the product, stimulate consumer desire to buy. At the same time, in order to ensure that consumers in a comfortable, relaxed and pleasant environment for the purchase of light in the supermarket must be soft, effective control glare, reduce the visual fatigue caused by light on the human eye. In addition, the supermarket light exposure time is long, the requirements of energy-saving lamps, long life, easy maintenance.

Light source family use of LED lighting products, as well as the brightness of the illumination, color temperature and other advantages of adjustability, for different spaces in favor of people living and working lighting solutions. Through the reasonable use of light, to create an ideal and comfortable atmosphere of the space, is the chain of super energy saving alternative. All products comply with the RoHS management system, in line with the United States Energy Star energy efficiency standards. Weng Zhiqin briefed reporters on the light source of the home of the advantages of LED lamps.

It is understood that this year, Linsen shares its light the family will have been in Hangzhou, Nanjing, Beijing, Chengdu, Guangzhou, Shanghai and other 6 provinces and cities held "energy wise -2013 chain of super LED energy conservation forum".

Light family will be committed to creating a chain of super good lighting environment, promote