For the LED enterprise market season Gexianshentong

Compared with the traditional lighting market chill bursts, LED market this year can be described as full swing. Thanks to the national energy-saving emission reduction and the national large-scale lighting projects, the last two years, LED officially into the fast lane. Especially in this year, affected by the national macroeconomic and production costs, many companies stepped up and launched the LED project. In order to grasp the opportunity of the arrival of the traditional peak season, LED enterprises or channel construction, or push new products, or do marketing, the layout of one hundred billion yuan market in advance.

Mainstream brand distribution channels

LED enterprises should not invest, how to become a problem plagued the majority of LED companies. Compared with traditional lighting products, LED lighting products due to high prices, low penetration rates, leading to its difficult to enter the traditional channels. Especially in Shenzhen, most of the LED companies are export-oriented, in the domestic channel blank.

According to the data show that in 2010 China's LED annual output value has reached 120 billion yuan, of which the overall size of the downstream application area reached $90 billion. Some experts predict that by 2015 the output value of LED applications will reach 400 billion ~ 500 billion yuan. Faced with a huge LED application market, it is difficult to rely on their own strength to seize more market share, channel construction imminent.

China Star power 90 million huge sums of money to build channels

After Foshan nationstar optoelectronics with LED display as the main since entering the LED lighting market, has been entrenched in the field of lighting engineering, but unlike other LED companies, nationstar has been in the channel as little. However, in recent days, but in the light of the star of the channel construction of a substantial step forward.

In August 22nd, nationstar announced that, in order to further optimize and construction of nationstar sales network, to further enhance the profitability of enterprises, strengthen the nationstar brand building, the country star power intends to use the raised funds 90 million 293 thousand and 100 yuan to implement the brand and channel construction project.

According to the announcement, nationstar plans to use 60 million yuan to build 20 direct channels in 2 years, with 20 million yuan to build 10 channels of cooperation, for brand building with 10 million yuan. After the implementation of the project, the country star power will be able to better understand and track the market demand, improve the service ability of existing customers, and develop new market, way of all-round construction of nationstar will direct cooperation, sales channels, market research, sales and service localization, further expand the company's products in the market share.

KingSun starting mass consumption

Rule the roost in side street project field KingSun since last year declared LED indoor lighting, there are new initiatives this year. During this year's Guangzhou Guangya Exhibition, KingSun launched a new LED indoor lighting products to promote civilian, outdoor lighting products price revolution plan.

According to KingSun chairman Li Xuliang introduction, the LED indoor lighting products of civilians plan is an upgraded version of the A program last year, referred to as A+ plan. The plan is highly concerned about the high cost of LED indoor lighting products to attract dealers and customers, promote Qinshang LED indoor lighting products sales. At the same time, Li Xuliang pointed out that the LED to enter the field of public indoor lighting, must first down figure". To this end, KingSun production through intensive procurement and technical breakthroughs and other means, to further promote the LED indoor lighting products to reduce the cost of.

"In the process of implementation of A+ plan, KingSun fully benefit and faithful cooperation our franchisees, and provide 'nanny' for its service. "According to the general manager of KingSun lighting division Wang Yuhong introduction, KingSun in a" nanny "service attitude, for all agents, including the distribution franchisee to build stores, promotion and profit pattern establishment, training, customer service service, enhance service management, for each customer, each one in order to provide the most perfect, the most attentive service, in order to protect the interests of each partner to maximize.

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