Five major problems in the construction of LED lighting store

Led terminal channels built relatively hot compared to the LED research and development of manufacturing is somewhat slow. At present, the professional operation of LED lighting manufacturers have thousands of homes, but in the market terminal, specializing in LED products business is very few, LED stores in the market is also relatively rare. Recently, the author on the topic of the construction of the LED store and the exchange of the industry, learned to do a good job LED stores, internal repair can be solid.

The emergence of LED stores, was born in the market demand. Nakayama Ichimihikaru Lighting Technology Co., Ltd., said the reason why the creation of LED store. In 2009, the company launched the sale of LED indoor lighting. Due to the LED indoor lighting needs good product display and scene experience, therefore, the company strengthened the construction of LED stores. At present, the country has established 10 stores, an area of more than 60 square meters, while the flagship store is up to 100 square meters. Thus, with the rapid development of LED, especially the promotion of LED indoor lighting applications, LED store construction will accelerate.

The establishment of stores, whether it is to enhance the sales of the product, the image of the brand, the consumer's attraction, or the promotion of corporate culture, product display and promotion play a crucial role. At the same time, the store also carries the product after-sales service function, help to enhance the competitiveness of enterprises and market satisfaction. However, the current LED stores in the domestic construction pace is slow. Investigate its reason, mainly has the following five aspects.

Problem one: lack of professionals

Due to the high content of LED technology, and belongs to the emerging sunrise industry, at present, LED is facing the embarrassment of professional, high-end talent shortage, which also to some extent affected the construction of LED stores. Traditional lighting technology is low, the shopping guide a little training, you can the product features, features, methods of use, such as clearly communicated to the customer. Due to the particularity of LED products, at present, many manufacturers boss, salesman on the LED related technology, product characteristics are in a state of knowledge, but also for businesses, shopping guide for the corresponding training. On the one hand, consumers know little about LED, need professional guide staff advantages and characteristics of products; on the other hand, the existing sales staff can not accomplish this task, it will increase the difficulty of the operation of the store.

To open LED stores, manufacturers and merchants must inject professional talent to the strengthening of the LED professional knowledge training, enhance their new product development trend of the industry's attention and insight, and through regular training, so that they have the ability to provide lighting solutions for customers. Professional shopping guide talent is the key factor to improve store sales, this piece of soft power should not keep up, it is bound to restrict the development of stores.

Problem two: brand absence

For the store, it generally requires more standardized and unified, standard image and operation mechanism, which requires the LED manufacturers with high brand influence and market operation ability, can provide guidance in all aspects of daily operation, management of business. At present, LED rise time is two or three years, the domestic well-known lighting companies is still in the early stages of production, research and development of LED, the influential LED brand has not yet appeared on the market, LED market is still in a vassal state. Uneven product quality, the lack of leading brands, which makes a lot of businesses in the choice of LED manufacturers seem very confused. To the author's knowledge of a LED store, the store's agent LED brand up to more than and 10, and more than some of the two or three line brand. This mixed state, from our true sense of the LED store far away.

Problem three: product positioning is not clear

At present, many companies in the launch of the LED project one-sided pursuit of large and full, whether it is outdoor lighting, or indoor lighting, whether it is high power, or small power, as long as it is on the LED. And the enterprise is "hungry", who can make money to do. However, the operation of the store, it is required to have a clear positioning of the product, combined with the needs of the consumer segments, for different functions, different environments for different levels of product elements of different combinations. In this way, it is conducive to the post store publicity and market development.

Problem four: a single product line

In July 8th, the general manager of Zhongshan Shailang Lighting Electrical Appliance Co., Gao Chengfa said, Shailang began operating lighting LED lighting products from 2003 to LED decorative lamp, etc. with the main. With the LED market booming, this year, Shailang lighting also increased the investment in LED areas, the company invited celebrity endorsements, LED stores is also active in construction. However, the high chief said, these LED store is not the essence of the store, because the company's LED product line to further expand and plump, the current LED product line can not support the single store operation, therefore, in the shop, also need to hang on energy-saving lamp, fluorescent lamp, lamp, lamp other products.

Similar to the general situation is also a lot of LED lamps manufacturers are facing problems. As a store, it needs to provide a wealth of products, a variety of products into the store consumer choice, so as to attract and retain customers. At the same time, the store also needs a multi-level product portfolio to share