Five major market segments need to be cautious to snatch high gross profit

When the gross profit margin of the general product, the price war to make weak when the manufacturers, the force market segments have become an effective way out. However, some areas can not be poured into the cake, but not how bold people, the cake will have much production". Before stepping into these segments, it is better to understand the status quo of these areas, how easy to get involved, not easy to make money, and the line and treasure. "

A thunder, little rain: intelligent lighting

Intelligent lighting "fire" is nearly one or two years to "burn", as for the fire to what extent, this from the "shadow" in the exhibition "remarkable", power plant, lighting plant, even the packaging factory intelligent lighting their newly developed solutions as the exhibition "signs".

In the manufacturers, PHILPS, GE and other international giants have launched a new smart lighting bulb, in an attempt to market is not fully open to create a concept, today brought smart light bulbs, you think not PHILPS Hue? Domestic manufacturers are almost able to call out lighting factory, power plant and the name of the "intelligent lighting" off the connection, the leading package of nationstar "follow suit" layout, and claimed that "the research and development of intelligent lighting company has been followed up, even Jingdong and millet this kind of Internet companies to start playing the" crossover".

So many contestants, the cake in the end how much, there is no authoritative data. However, the industry has proposed smart lighting belongs to the category of smart home, smart home is considered to be the equivalent of the future or even beyond a smartphone market. "Even so, but now have to eat this cake can be said to be minimal. The reason is that the industry "price" is the main factor, a set of "1699" PHILPS Hue only the nouveau riche can afford to buy, there are tens of dollars to several hundred dollars of "cheap", but the experience is bad, look at the Jingdong on the bad, you know.

High prices, poor experience is only on the one hand. On the other hand, the current intelligent lighting system between the various parts, from the control platform, control protocol to the light source products, there is no uniform product standards, product diversification, fragmentation has also been criticized.

In short, the current smart lighting market is thunder, rain small. The influx of "more and more", not a few of the gold. Even so, in 2014 the hottest segments of non intelligent lighting is still, and its heat will only increase in the future. Perhaps, entered in 2015, this little rain in the field will be a storm".

Two, you will be able to want to go into the not: automotive lighting

In addition to the Nobel prize in physics in 2014, LED also received an award. October 2014 Citigroup Automotive Research Director Itay Michaeli released a report on the list of the five most promising development technologies, while LED headlamps ranked first.

If this information is not enough to stimulate your nerves, then this set of data may be more convincing: in 2014, there are 245000 sets of LED headlights of the domestic market, and this number will reach 907500 by 2016, achieve three times more than doubled the growth. With the LED function of the car taillight application is more extensive. Hella forecast from 2013-2019, LED headlamps market share will be increased from 1% to 10%.

Even if the market potential is so great, but is currently involved in automotive lighting domestic manufacturers are not many, honglitronic through the acquisition of Florida signal layout field of automotive lighting, REFOND production and sales of automotive LED devices, BYD launched this year, headlight solutions, auto lamps factory Xingyu shares in LED light field also moves frequently. Perhaps seeing this situation, the traditional lighting companies Wright also shares through photoelectric lam-kawatech to share a cup of soup.

And the smart lighting market, people eat food in stark contrast, the automotive lighting market is not you want to be able to enter". Although the LED in the instrument panel, backlight lighting switch, auto reading lamp or display systems and automotive applications, automobile brake lights, turn lights, position lamp, reversing lamp, high brake lamp applications such as automotive exterior are relatively mature, technical barriers to entry is not particularly high, but as LED lighting manufacturers want to enter the "car" supply chain "is indeed almost inaccessible". The international standard system requires understanding is not enough, lack of development and production of enterprise standard system, and the experimental equipment is not perfect but also hinder the LED lighting business to the car with the LED field to get involved".

Three, tall not down to earth: plant lighting

"Plant factory" with the hot hot LED application in the field of agricultural lighting. GE, SIEMENS, PHILPS and other overseas companies are investing heavily in plant lighting lighting, factory lighting Taiwan billion have been involved, the relevant domestic products packaging factory honglitronic has been committed to the research of plant lighting, and a number of small and medium-sized enterprises of science and technology, such as deep Wright Wilson force light electricity, lighting is also in the development of Ruisipu focus on LED lighting plants, even the continent epitaxial chip chiefs also don't give up on the layout of the lighting plant.

From the global market, LED plant light sales market is mainly concentrated in Japan, South Korea, the United States, Europe and other countries and regions engaged in agricultural personnel less. At present, there are a lot of foreign LED plant plants, plants can achieve mass production.

According to a survey of the industry in the global field, the global LED plant growth lamp output from 2013 onwards, began to show