First tier brands Qi price, in June the global LED light bulb prices fell steadily

According to the global market research firm TrendForce's green energy division LEDinside latest LED lighting retail price survey, this year (2013) LED bulb price regions showed a steady downward trend in June. Global replacement of the LED 40W retail price fell slightly 2.7%, came to $15.6, of which the most obvious decline in prices in china. Global replacement of 60W LED bulb global average price fell 1.6%, to $23.4.

Instead of the traditional 40 watt incandescent bulbs goods, China's average price fell significantly

LEDinside said that the global replacement of 40W LED bulb retail price in 2013 showed a slight decline of about 2.7%, reaching $15.6 in June. Which the United Kingdom in June prices fell 4.4%, the original commodity prices fell steadily this month, new items less. Commodity prices in Germany in June showed an increase of 1.3%, the original commodity prices showed a slight fluctuations, mainly due to the decline in the exchange rate led to price increases. Japan to replace the 40W average price of goods showed a decline of about 4.2%, the original commodity prices fell steadily, no new items in the region appear. The average price of goods in the United States in June showed a 5.4% decline, the basic stability of the original commodity prices fell this month, new items less. South Korea in June the price of 2% was slightly lower, the original commodity prices basically no change, due to rising exchange rates lead to lower prices. In addition, China's commodity prices instead of 40W showed a 7.9% decline, the average price reached $10.2, the original commodity prices fell, no new items appear this month. Taiwan commodity prices in June showed a rise of 5%, the original part of the product, such as Toshiba bulbs, etc., due to the end of the promotional period price increases, there is no new items appear.

Source:LEDinside

To replace the traditional 60 watt incandescent lamp products, each area prices flat

June to replace 60W's LED bulb global average price fell slightly to 1.6%, reaching $23.4. Prices in the region showed a steady downward trend. Which Japan in June prices fell 3.3%, reaching $21.9, the original commodity prices fluctuate slightly, mainly due to the decline in the exchange rate led to price increases, no new items appear in the region. South Korea showed a 2.1% decline in prices, the original price of goods is not changed, mainly due to rising exchange rates lead to price decline. In addition, the United Kingdom and Germany in June prices were down 3.7% and 4.2%, respectively, the original price of goods in both regions have stabilized. U.S. regional prices showed a slight decline in 0.9%, the majority of the original commodity prices showed a stable or downward trend, new items less. While China and Taiwan to replace the 60W commodity prices were down 2.1% and 0.5%, the original price of goods in the two regions remained stable or declined slightly, mainly due to rising exchange rate led to the decline in the average price.

Source:LEDinside

First tier brands have to take low-cost strategy, the gradual formation of a virtuous circle

LEDinside observed that in June, in addition to some of the goods due to the end of the promotional period, the price recovery, the rest of the region most of the commodity prices showed a stable or downward trend. In China area, and on Shun BYD and other domestic brands have lower prices, honglitronic's lighting brand Latiya in June to open the online flagship store and a low price promotion LED bulb. In the Taiwan region, following the Toshiba into the market with low-priced products, PHILPS also announced in July the introduction of a new generation of light bulbs, compared to last year's price fell more than 20%.

LEDinside believes that the regional market demand gradually warming the international brands have in the price and product layout to speed up the pace and enhance consumer awareness, reduce regional and local brand spread. The low price strategy of these leading brands and vice versa will have a strong role in promoting the market penetration of LED lighting, but also makes local brand competition pressure. Therefore, the virtuous circle is gradually formed, the price competition in the LED lighting market has gradually separated from the sacrifice of product quality to reduce the cost of the vicious stage, into the real price increase.