Fierce competition in Taiwan LED delta leading billion light

LED lighting into the Warring States era, a cutthroat competition debut, in addition to price, quality, access card is more intense, the delta said that in 2012 the market share will exceed billion in the Taiwan optoelectronics, leading brand.

The price rise, driven by the LED bulb increase sales, Delta Electronics and photoelectron billion mustering strength Taiwan two own brand factory grab when Taiwan first, originally May, photoelectron billion market share of 6 in Taiwan as the first brand, but there is news that the Delta in more than a month ahead of the recent billion light grab the first name.

Delta electric solid state lighting division, said the Yangtze River, 2012 LED lighting market in Taiwan, the size of the market to turn 10 times, in the second quarter of the estimated quarter increased by 3 to 4 times. The second half will expand cooperation channels.

Delta electric chairman Zheng Chonghua said that the Delta has 40 years of power and heat dissipation technology with experience, foot LED lighting products have the advantage in quality, which is not good in the Delta, and the products are not mature enough, not allowed to sell. Delta need real power to make a good reputation.

Jiang Wenxing said, we will do a lamp, but it can really provide a good lamp manufacturers rarely, now several brands are well-known in the market, including the number of lumens, electromagnetic wave (EMI) and color of the label is indeed consistent with little in mid June the Japanese consumer Bureau was asked 12 LED lighting manufacturers shelf products.

Delta in Taiwan delta with "dELta" for the brand, the brand name, Delta, Jiang Wen Xing said, Taiwan has launched 6W (W), 12W all week and a half weeks series of products, complete product line.

Jiang Wenxing said that the second half of the confidence to go beyond other competitors, won the first place in Taiwan. He stressed that to be the world's first, the key is still in the quality.

Of course, billion light is not fuel-efficient lights, in order to marketing its own brand, establish reputation, to find billion light director Wu Nianzhen as the spokesman, also specially invited GUI design table, creating a younger image for the enterprise products.

On the more unusual billion light took the lead in the industry at the supermarket, selling light bulbs, and a red, to 299 yuan (NT, the same below) to create the price, within 2 days of the 100 thousand LED bulb swept away success.

Everlight LED package from LED lighting components factory, into its own brand in the market in Taiwan, with "EVERLIGHT" played the "Taiwan brand", a 10 day officially launched the price adjustment, 1 299 yuan billion light to play the promotion war, quickly open visibility, currently at the convenience store sales price rose to 349 yuan.

The face of competitors, the Korean factory take the lead in the bargain, Everlight chairman Ye Yinfu said, Taiwan manufacturers can not retreat, not in fear, to popularize the product, the most important is the distribution channel construction, billion light to let consumers close to home, you can buy LED bulb, instead of going to the special access to buy.