Feudal separatist LED lighting revolution era

Technology change rapidly has become this era. "The new technology will change everything", which is generally accepted logic. It is seen that with the advent of unforeseen new technologies, a superior company can constantly adjust itself and eventually survive. "In fact, the birth process of every excellent company, people will see the technical factors, however, the technology itself is not the main reason for the development of the company, choose to try to use technology is the development of the cause. Jim said in the book "from excellent to excellence" in the book of "Collins".

March 17, 2010, Toshiba group announced the cessation of the production of ordinary incandescent lamp, which means that served as Toshiba's "money machine" of the incandescent lamp products have gone through 120 years of glorious history, finally withdrew from the stage of history. Subsequently, the multinational giant announced a massive entry into China's LED lighting market.

In fact, Toshiba's move is just a microcosm of the global LED lighting market is raging like a storm. Data show that in 2010 China's LED lighting industry output value will be more than 150 billion yuan. In 2015, LED lighting market share in China will reach 20%, driven by the industry reached $500 billion. "Energy-saving lamps of the largest manufacturing enterprises - NVC chairman Wu Changjiang said. Yes, for domestic lighting enterprises tens of thousands of large and small, LED lighting has become a light seems to meet a beautiful new world, especially when most of the lighting enterprise is bogged down in the quagmire of losses in time. However, this is often the case - the final victory does not belong to the technology, but the success of the business model followers. For a new technology, how to cultivate the market is the most important.

Beautiful new world

In January this year, is located in Shenzhen Huaqiang North LED international trading center put into operation, this is the first large-scale domestic LED market, more than and 60 LED display, lighting enterprises stationed in. And in more than a year ago, the relevant government departments launched the Ten City million pilot project, that is, to 2010 in 10 to 20 cities to promote more than 300 thousand LED municipal lighting lamps.

What LED lighting a fire? "Only on the 2008 Beijing Olympic Games to the LED lighting industry has brought 5 billion yuan investment in Shanghai business opportunities; World Expo LED lighting up to 1 billion yuan; during the Asian Games in Guangzhou, we provide design lighting solutions for more than and 80 projects, 1000 supply a variety of lighting products, the number of over one million sets of supply. Wu Changjiang introduction.

For lighting enterprises, this is undoubtedly a huge gold field. In July 24th, the government announced the "three years out of the 1 billion incandescent lamps, while lighting the same number of energy-saving lamps," the timetable. The government is vigorously promoting energy-saving lighting, the wind vane will allow the industry to enter the shuffle period, industrial upgrading imminent. Wu Changjiang said. The prediction from the experts is that if you use the 1 billion 200 million in the country to promote energy-saving lamps, a year savings equivalent to the annual generating capacity of the Three Gorges power station 85 billion 200 million degrees, equivalent to saving 34 million tons of coal and reduce carbon dioxide emissions of 91 million tons, 780 thousand tons of sulfur dioxide.

Obviously, these data are for the promotion of "low-carbon world" China government, meaningful. Because of this, at the end of 2007, the Ministry of Finance and the national development and Reform Commission issued the "Interim Measures" efficient lighting products to promote financial subsidies to fund management by the central government set up special funds to support the promotion of efficient lighting products.

2008, efficient lighting products to China's first batch of financial subsidies to launch more than 60 million energy-saving lamp, beyond the original target 24%.2009 years financial subsidies to promote energy-saving lamp number reached 120 million.

And domestic lighting enterprises nor correspondingly, transnational giants have begun to realize LED lighting. OSRAM announced the establishment of the LED chip production line in Huizhou; Japan Nichia company also plans to set up factories in the mainland, the extended LED lighting product line; LG Innotek will be in Huizhou to invest over $100 million, for the LED package, backlight and lighting applications. Allegedly, the project is a $1 billion global LG Innotek LED project investment in the first phase of investment.

"In 2010 is the first year of LED industrialization. Wu Changjiang said, since last December, the world climate conference in Copenhagen, European countries have increased to varying degrees of energy conservation and environmental protection products, consumer subsidies. For example, the subsidy rate of up to 55%. in Italy by virtue of sales documents, the government in accordance with the price of 55% direct subsidies to consumers. According to its introduction, the Chinese government is currently in use and promotion in the form of subsidies to support energy-saving lamps, this year the number of subsidies of about 150 million; and in the lighting industry, the growth rate of sales of 20% energy-saving lamps, its growth is 40%.

It is reported that, production this year Chinese energy-saving lamp is about 3 billion 500 million, which means 80% of the world's energy-saving lamp production by Chinese, of which about 60% of export. Earlier China's demand for energy-saving lamps can be said to be in short supply, as long as the production, not afraid to sell. "

Relive

NVC is located in Huizhou city town Ru Guanghui highway side, 70 kilometers from Shenzhen, here is the Chinese "lighting town", lighting has more than 300 enterprises, 70% Jiangshan occupy the lighting market, only in Huizhou Zhongkai high tech Zone, there are hundreds of LED lighting companies get together here. In May 20th, NVC listed on the Hongkong stock exchange, to attract the eye is not only the price, but also attracted more attention to the emerging industry of --LED lighting.

It is reported that, LED lighting enterprises in Huizhou