False propaganda since the slap LED lighting shop was investigated by the trade and Industry Bureau

State Administration for Industry and commerce website news, recently, Anhui City, Tongling trade and Industry Bureau received a report, reflecting a Tongling lighting company in its online shop false propaganda. That day, law enforcement personnel on-site inspection, on the premises of the one hand, the legal representative for questioning, by its signature related web page screenshot printout, and asked to submit relevant information content of the basis; on the other hand, to send the products manufacturer to assist in the investigation letter, asking them to explain the relevant and submit proof material.

After investigation, the parties in the shop opened on Taobao mainly engaged in lighting products. The parties in the "publicity" Home Furnishing lighting "the first brand" the most welcome Chinese designer Home Furnishing lighting leader brand "" imported top LED chip "and" top international standards "and" real "world's leading chip" LED chip ", in violation of the provisions of the" advertisement law "the second paragraph of article seventh, constitute the most senior language in advertising behavior. In addition, the parties in the shop to promote "protect eyesight" "no glare" and "prevent myopia" and "ordinary incandescent 30 times" and "energy-saving lamps are more than 3 times", unable to provide the corresponding proof, according to materials, in violation of the "Anti Unfair Competition Law" Ninth Article a the form of false propaganda behavior.

Eventually, the law enforcement officers in a number of legal publicity and education, the parties will take the initiative to carry out the rectification of illegal content, stop illegal acts, eliminate the impact, and accept administrative penalties according to law.

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