Export threshold to enhance the exploration of the LED market overseas winning strategy

According to EU released "LED lighting products, the latest energy efficiency regulations" requirements, since September 1, 2013, all exports to Europe LED lighting products must meet the new energy efficiency standards, and is divided into three stages in the next three years to gradually increase the energy efficiency standards of LED lighting products. The "provision" one, no doubt to the export-oriented enterprises Chinese LED recorded a blow and a shout.

From a global perspective, many countries are strengthening legislation to encourage the use of new energy-saving lighting, LED lighting industry will face unprecedented opportunities for development. But at the same time, all the countries in the promotion of LED lighting products at the same time, the standard of quality and a series of indicators has been put on the agenda, the LED lighting industry is facing layers of exam". In the face of great prospects for international lighting market and the layers of overstating the access threshold, and how to take the measures to deal with the export-oriented enterprises China LED?

Quality is the lifeline of enterprise"

Since the development of LED lighting technology in China for more than ten years, the wall outside the wall incense has been China's LED industry has long been a common phenomenon. As a major producer and manufacturer of LED lighting products in the world, China's LED industry has been playing an important role in the world. However, there are many unfavorable factors, such as the core technology, product homogeneity, the quality is not enough, the lack of patent protection is still plagued by the normal competition of LED enterprises in the international market.

According to relevant statistics, in 2012, China's LED lighting exports reached $5 billion 870 million, exports grew by 30.52%, the number of export lamps reached 487 million units, still showing a rapid growth trend. In addition, according to the analysis, China's LED lighting export market for Europe, Asia and North america. The three regions for the product quality requirements is very high. Therefore, in order to be based on the international market, the "quality line" has become the lifeline of the enterprise".

LED companies should take a positive view of the EU to improve the entry threshold of the regulations, standards and international standards is an inevitable trend, there may be further follow-up. "A domestic Testing Technology Service Co., Ltd., the relevant person in charge pointed out that the quality of lamps are mainly two indicators, one is the security problem; one is the product performance. At present, requirements on the two aspects of LED lighting products in Europe and other regions are quite strict, therefore, to compulsory certification in the entrance enterprise of our country, starting from raw materials, production, customer service and other aspects, strict quality control, to ensure the safety and performance of products.

In the face of rising international standards, LED Industry Association believes that the current international market for China's LED lighting products have been recalled, strict technical standards will not guarantee and value line out of business. For enterprises, only a solid good practice of internal strength, by increasing the technology content, enhance product value, the product competition from the price of the battlefield transfer, in order to obtain a more long-term development in the international market.

In adherence to the "quality of defense" at the same time, the relevant inspection and quarantine departments to remind the LED lamp production enterprises to effectively enhance the quality awareness of risk, in strict accordance with the standards of the importing country to design and manufacture products, do not blindly follow the customer requirements, to avoid unnecessary risk while paying close attention to other countries; industry trends, establish channels and mechanisms for acquiring foreign standards and technical measures to trade well, the standard collection work, familiar with the new standard specification.

Positioning differentiation to create new advantages

As global demand for energy saving and emission reduction gradually increased, the United States, Australia, Canada, Japan, Britain, South Korea and other countries have issued a plan of incandescent lamp and into the formal implementation stage, while European economy began to pick up, China LED lighting enterprises continued in exports will be more can be expected. However, with the LED lighting technology gradually mature, the international companies have launched low-priced products to seize the market, overseas price competition has become fierce, in the overseas market have increased access standards at the same time, the lack of technology of China of small and medium sized LED enterprises will face a new round of more brutal competition in export.

China /LED semiconductor lighting industry and union secretary general Guan Baiyu pointed out that in the choice of the development of enterprises, according to the characteristics of the enterprises to do the single title in some aspects, rather than the shop stalls so wide to do all-around champion, in the bigger, better and stronger, hope enterprise can do better on the front, the difference in strategy to seize the market.

In the face of the new situation and the new pattern of the overseas market competition, the LED enterprises in our country only have to take the road of differential competition, and set up a new advantage in the international market. The characteristics of the lighting industry makes the lamps will be applied to all walks of life, requirements for lamps in different fields are different, even the same field, different lighting needs the lamp type and parameters are not the same, therefore, if an enterprise wants to cover all types of lamps, will scatter the attention, it is difficult to as a product, it is very difficult to form their own unique competitiveness in a certain aspect. LED lighting technology known as a new generation of revolutionary lighting technology, offers a variety of possible plasticity in the light source for lighting China LED therefore, if enterprises can according to their own advantages to create differentiated advantages, will win more business opportunities in the international market.

In this regard, deputy director of the Guangdong Provincial Bureau of quality and technical supervision