Exploring the market value of lighting designers

August 13th to 14, 2011 China lighting designer salon in Shanghai, the Hangzhou two station successfully held, from the local excellent lighting designers gathered in a heated discussion to explore the lighting designer's market value "as the theme.

ShangHai Railway Station: adhere to independence and objectivity to build a platform to build brand

The lighting designer Sharon ShangHai Railway Station built by Mr. Li Xinglin, the ten international lighting design director Lai Yunong Yu Guangzhou and Ma Bin of Yangon with the director chair. Lighting designers this industry continues to mature, nearly two or three years more and more respected and esteemed designer, there is no doubt about the value of their own, the key point is how to allow customers to identify the value of designers. The value of a designer is independence and objectivity. The owners or government officials and strong communication, designers must adhere to the occupation of their own ideas, this is the true embodiment of the lighting designer's value, but this requires designers to reach a certain depth of professional learning.

ShangHai Railway Station Salon

Like products, lighting designers need to build brands. But personal strength is relatively small, the need to establish a consolidated occupation groups, such as the "Asian Association of lighting designers, so better able to communicate with the outside world, the dissemination of more sound for the lighting designers, provide more exchanges. The establishment of the association can promote and deliver the value of lighting designers, so that more owners and other areas of understanding.

ShangHai Railway Station Salon

Hangzhou Railway Station: to promote the brand effect of industry organizations to enhance the market value of lighting designers

Hangzhou Railway Station lighting designer Sharon by the Zhejiang Urban Construction Design Institute of Shen Wei and Guangzhou, director of the joint director of the Ma Bin. In the domestic industry mechanism is not perfect in the background, lighting designers should not only continue to increase knowledge and personal ability, brand effect to set up the design, with the help of effective industry platform, such as the "Asian Association of lighting designers" and other institutions, expand the lighting designer occupation group voice, through the media and other means of communication, let the public understand and the identity of the lighting designer occupation group.

Hangzhou Railway Station Salon

Many lighting designers in China, in addition to a small part of the University's brand, most of the development of lighting designers have to rely on the designer itself, to determine their own personal ability to design the high or low. Lighting designers must first solve the problem of personal survival, and then choose a good project to make a good case, and through the continuous communication with the high level lighting designers, thereby establishing their own brand effect. At the same time, in this process, the lighting designer must also adhere to their professional position, and actively compete with the owners, the game, master the initiative, the owners of education.

Hangzhou Railway Station Salon

Asia Lighting Designers Association

By the Yangon United Asia, Japan and South Korea's leading design institutions, preparations for the establishment of the Asian Association of lighting designers, aims at leading Asian and good lighting design, create light environment better, make people understand and recognize the power of light. Asian Association of lighting designers will serve the professional lighting designer Asia independent, promote the development and recognition of occupation lighting designers, to set high standards of Asian lighting design, lighting design provides a creative, practical and economic integration in the solution.

The Shanghai, Hangzhou Railway Station, the Chinese lighting designer salon sponsored by the Guangzhou Yangon Culture Communication Co., Ltd., and received a strong support for AD lighting and bright beauty. Through the exchange, all designers of their own market value have a more profound understanding, generally think it is necessary to establish the brand effect through industry organization, enhance the lighting designer's market value, so as to create high-quality lighting environment, take as a lighting designer's social responsibility.