Enterprises have entered, commercial lighting is "blue ocean" or "Red Sea""

Recently, Silan LED chip into the lighting market news caused concern in the industry. Not only that, many before focusing on road landscape lighting business, such as Dongguan KingSun Au Optronics Co have also put the focus to the field of commercial lighting. According to the application range of LED lighting products, the general division of outdoor lighting and indoor lighting, outdoor lighting, landscape lighting, including road lighting; indoor lighting field, including Home Furnishing lighting and commercial lighting etc..

Recently, Silan LED chip into the lighting market news caused concern in the industry. LED commercial lighting investment sector is also a hot, it was predicted that in 2012 LED lighting market will open ten years of gold. However, it is understood that some companies in the field of LED commercial lighting, but also worried, LED lighting market is faced with the gap between demand and capacity is too large, bad business environment two major problems.

LED commercial lighting is just a red sea, rather than a blue ocean, the competition is too intense. Insiders said that more and more enterprises to enter this field, and LED lighting manufacturers reserve production capacity and market demand there is a big gap.

Not only that, many before focusing on road landscape lighting business, such as Dongguan KingSun Au Optronics Co have also put the focus to the field of commercial lighting. According to the application range of LED lighting products, the general division of outdoor lighting and indoor lighting, outdoor lighting, landscape lighting, including road lighting; indoor lighting field, including Home Furnishing lighting and commercial lighting etc..

It is understood that Silan's corporal Lanming core is the largest supplier of domestic enterprises in the color chip, LED chip production had mainly used in color display market. For this to enter the lighting market, Silan azure general manager Jiang Zhongyong said that the small power chip in the field of commercial lighting in great demand, the company has reached 120lm/W chip luminous efficiency (lumens per watt), currently in the lighting market started a small batch of supply.

Actively participate in LED commercial lighting market, there are many companies. Traditional lighting companies in the 2010 annual report of the sun lighting clear that the last 3 years, LED lighting project total investment of about $1 billion. April 18th start of the first application of the gem to get through the Shenzhen City Ming Polytron Technologies Inc to raise funds to invest in one of the LED lighting products.

Even more worrying is that these companies, LED commercial lighting market is not so good. A LED lighting company told reporters that in the current enterprise and some chain stores, clothing stores, jewelry stores in the talks, to promote LED lighting products to them, feel the domestic market gradually at the start, but really like the foreign enterprises in the commercial lighting on doing so successful, currently No.

According to reports, the more successful domestic landscape lighting, road lighting, but failed, companies do not earn money, some at a loss, so the enthusiasm of enterprises to invest in LED road lighting down, have to look to the commercial lighting project. Due to the high cost of LED lighting products, compared with home lighting, LED commercial lighting price sensitivity is lower, commercial lighting for a long time, energy saving effect is more obvious, but also easier to market.

Some LED lighting enterprises focus on the transfer of industry, with a little helpless and realistic ingredients, "do not do business lighting do? "

It is reported that LED commercial lighting market demand and the gap between the manufacturer's reserve capacity is very large, many companies can not be full production. A business can sell 50 thousand or so a month of LED lighting products, even if the good.

On the other hand, LED lighting products business environment is relatively poor, which is difficult to expand the market reasons. At present, LED lighting products are still not a relatively uniform standard, product quality, energy efficiency, shape and so on are very different, the user is not easy to compare and judge the product. Manufacturers are also very helpless, each customer requirements are not the same, the market system, the business model is more chaotic, the settlement is not uniform, even if there is a large LED commercial projects, the market environment does not seem to allow it to take off. At present, LED Lighting Companies in the field of commercial lighting, is still The Eight Immortals Crossing the Sea each play different, as for market, who can become the first business in this area, the industry is most concerned about the issue, but also a need time to prove the problem.