Energy saving foundry highlights the industry dilemma game

According to the introduction, brand manufacturers of energy-saving lamps factory is responsible for sales, responsible for the production of energy-saving lamp has become a global market rules of the game.

"Because the market price of energy-saving lamps manufacturers has been basically to the bottom line, to reduce the operating risk, most of the big brands of energy-saving lamps manufacturers in the sales season, will outsource some production orders to the next level of small and medium manufacturing enterprises. Due to the energy-saving lamp manufacturers do not have their own control of the production process, coupled with the detection of trouble, a limited number of checks, which is the basic reason for the low pass rate of domestic energy-saving lamp products. "TCL lighting a mid-level representation, because the energy saving lamp fittings cost price has been basically transparent, energy-saving lamps foundries in addition to processing charges low, material additional profit space from the energy-saving lamp fitting of raw materials, raw materials can hardly be avoided proper selection of low quality.

However, since this year, the domestic energy-saving lamp manufacturers also have to face is that the price of rare earth products soaring, leading to energy-saving lamp raw material costs. To fight the market, but also to fight the price competitiveness, such a direct impact on the current situation of the domestic market, the manufacturers of energy-saving lamps.

cost control

The source also said that since the end of the year, rare earth products prices soared, the highest increase of more than 100%. The rare earth is the main component of energy-saving lamps, the three main colors in the capillary fluorescent powder, the proportion of up to 75%. Led to the price of three primary fluorescent powder gone up, the current breakthrough per kilogram of $550, compared to last year's price of 280 yuan / kg, or more than 90%. Capillary price increase is close to 20%, while prices are still rising.

A Zhongshan Ancient Town insiders pointed out that, in order to lower the costs, many small businesses had been eliminated by the use of halogen halogen powder, and capillary using three color phosphor capillary display effect is not too bad, only two kinds of products together to distinguish.

"In order to win the market, the production of energy-saving products in Zhongshan energy-saving lamps manufacturers on behalf of the enterprise is the basic profit, not only a few stamps point gross profit space, has become arch-criminal domestic energy-saving lamp industry price. Guangdong Lighting Association Secretary General Guo Xiu said.

Reporters at the Zhongshan Ancient Town lights are public toilets next to the times square to see, public toilets managers are also assembled energy-saving lamp holder accessories. "This is a part-time job, the manufacturers will receive regular. "The manager said.

"Now the market competition is not standardized, energy-saving lamp production enterprises in the production of more than 60% of the qualification, they do not pay attention to technology, not the implementation of standards, with poor quality pieces together to make inferior products, to seize the market by low price. Insiders said above, energy-saving lamps manufacturers because the sales channel stability, orders can be shipped only in the factory, no need in the market with sales terminals, so it is difficult to see the Zhongshan Ancient Town on energy-saving lamp factory shop.

OEM games

Zhongshan energy-saving lamp manufacturers are mostly foundries, mainly for domestic brands of energy-saving lamps for the wedding dress, due to fierce market competition, the brand manufacturers of energy-saving lamps to the processing fee is also very low, so the brand manufacturers on behalf of the quality of products of the factory is "open eyes and closed eyes, as long as the light on the line.

According to reports, the energy-saving lamp brand manufacturers responsible for sales, the factory responsible for the production has become the world's energy-saving lamp market rules of the game. At present, 80% of the world's energy-saving lamps are made in China, in addition to outside China's energy-saving lamp market, by OSRAM, PHILPS, GE and other brands under control. But OSRAM, PHILPS, GE and other international brands of energy-saving lamps are mostly from FSL, Zhejiang sunshine, Topstar and other domestic OEM manufacturers.

Because of the strict quality requirements of overseas markets, in addition to foreign brands, only a small number of domestic brands have the opportunity to sell products overseas. "Guo Xiu pointed out that this is caused by energy-saving lamps manufacturers thousands have to find a way out in a small China market, while outsourcing has become to reduce the product cost and risk management of the usual means.

In contrast, PHILPS, OSRAM and GE and other international brands OEM threshold to a higher number of OEM manufacturers also require more. For energy-saving lamps products exported to overseas markets, PHILPS, OSRAM and GE and other international brands will strictly control the quality of products, will also give the factory set aside a relatively reasonable profit margins, while the market price of the product will be higher than the domestic market.

Sometimes small and medium manufacturers because of their own capacity constraints, in the order of more than will continue to outsource orders, and the transfer of the next level of foundry orders, its processing profits will naturally be narrowed again.

The result of the production of layers, the final production of the product manufacturers, the basic processing costs have been unable to obtain profits, will naturally choose low-cost low-quality accessories, in order to reduce the cost of raw materials to obtain profit margins. What product technology, product quality standards, etc., we all tacitly. The above TCL lighting middle-level said.

In the current market environment, the domestic energy-saving lamp products are energy saving, longevity is a question mark. Guo Xiu said.