Elevator enterprises attack LED lighting industry Youxi gone?

LED lighting this hot emerging industries, not only to attract the prestigious household electrical appliance enterprises, but also to attract the industry leader in the elevator - Canton day electric and West optoelectronics.

Elevator enterprises offensive LED lighting initial results

Canton shares 200 million yuan LED subsidy approved, causing the attention of the LED lighting industry. The day before, Guangri electrical and Hongkong Haotian Industrial Group Co., Ltd. to jointly invest 600 million yuan, the construction of the main production LED municipal energy-saving lamps, industrial energy-saving lamps, civilian energy-saving lamp standard production workshop, assembly line and testing building etc.. At present, the company's production of LED indoor lighting products have been used in a number of well-known hotels, LED street lamps have also been successfully used in Hunan, Wugang city lighting and landscape lighting projects such as new urban road lighting. Its LED products have been included in the Guangdong green lighting demonstration city recommended procurement catalog, becoming the first batch of six green lighting demonstration city designated to use one of the LED street lamp products.

The same is the West photoelectric elevator industry is not a sign of weakness. March 2010 began, West photoelectric high power street lamps, commercial lighting products on the line. Just 3 months later, Chengdu Shuangliu ten road on a LED street lamp more than and 500 Xizi optoelectronics; LED street the bustling Shenyang street and the Yangtze River in five to five in the stadium on the edge of the river in the park with the West photoelectric; Zhongshan City Xiaolan Town, the national LED demonstration of the product promotion the night is also lit up LED lighting products Xizi optoelectronics; LED tunnel lamp of Chunan Yanshan tunnel 4 tunnel is arranged on the more than and 600 light path for Xizi optoelectronics, traffic lights...... Allegedly, less than a year, the total sales of a total of nearly 20 million yuan West LED lighting products.

Obviously, these "new" is well prepared. So, these "new" to achieve a certain amount of weapons?

Canton day electric: electronic technology accumulation favorable LED lighting R & D

The reporter understands, Guangri electrical LED in the business planning, no price competition strategy, but with its 20 years of electronic technology accumulation, complete advanced equipment, mature production process of PCB and LED industry leading enterprises to carry out strategic cooperation, LED lighting application research and development of high-tech, to develop high-end electronic lighting LED industrial market.

It is understood that the Canton shares in 2008 to get involved in the field, and took the lead in the application of LED lighting technology and products in the elevator industry. According to the relevant person in charge of Guangri shares Jiang Shaopu introduced, in addition to Guangri electrical development prospects of LED, another important reason is the electronic products in the company's traditional business areas of elevator production R & D and production equipment, with mature technology and technology of electronic products production and accumulation, the current production are industrial grade products with a strong advantage of the production of lighting civil products. Moreover, the Canton shares LED business can also share the elevator product sales and service channels.

West photo: stand the loneliness conquer LED lamp "delicate" R & D problems

West photoelectric is committed to technology research and development, rather than rushing to engage in sales of products; research and development goals, directly directed at poor heat, low level of protection, the scene can not be maintained, the effect of light to be improved and other common products to go. This patient research and development of products and research process in the market, from the west of the beginning of the photoelectric touch the right way. As of April 2010, the West photoelectric "skills" to apply for 63 patents, including patents accounted for 40%. These skills are improved LED light "delicate" figure. "

"Who can put LED light" "delicate trouble to conquer, who will be able to capture technology to high, the market will naturally followed. "

West photoelectric deputy general manager Zhou Xiang said, Xizi United holding the new company West photoelectric buried technology research and development, to abandon the rush to the market to make money, and drop down on the tens of millions of dollars, but also gives more talent and material support. Although regarded as "layman" or "new", but this kind of loneliness, the research and development, has achieved some success, and thus slowly into the LED lighting industry, not far from the positive.

Lack of brand influence into the promotion of the industry difficult

In an emerging industry, there are many tens of thousands of competitors in the fight, there are many enterprises in and out of each month, Guangri electrical and photoelectric LED lighting products "west if not the stones", should have been defeated.

In a word, LED lighting products, electrical and photoelectric West are widely rely on the clear strategic planning in LED lighting industry and high technology content to win certain market share, is to inject fresh blood into the industry, to a certain extent promoted the development of LED lighting industry. However, the so-called "gehangrugeshan", every industry has its own set of rules and laws. Not familiar with the industry to enter, as in a dark house, not easy to lose the direction of the four corners of the world. In addition, the new LED into the lighting industry, the natural lack of fame, and industry veteran enterprises, need to build brand image, enhance the brand influence, into the industry and the hearts of consumers, but this is not easy. I'm afraid I still have to use the old saying: the road is tortuous, the future is bright.