Electricity supplier model: the new direction of domestic LED lighting business channels?

Although there are many good this year, but the European economic downturn, a direct blow to the export-oriented LED industry, with the increasingly fierce price war, serious homogenization, sales channels have not yet spread, inventory pressure, end funds and so on, let the LED lighting industry situation is not optimistic. Next year or will be a crucial year for China's LED lighting industry, there will be more large-scale reshuffle.

On the 29 day of the seminar in Foshan, the issue of sales channels are much concerned about the participants. According to the introduction, and ceramics, furniture industry Home Furnishing similar, in recent years, more and more LED lighting enterprises actively participate in the flow of electronic commerce, many of the original export-oriented enterprises LED, the electronic commerce is the golden key to open the domestic market "".

"At present, the promotion of LED lighting mainly has three kinds, one is the dealer model, this model uses the traditional lighting LED lighting enterprises for many years, so the lack of brand effect, and there is no advantage; the other is Zhiyingdian mode, this mode needs more funds, manpower, for the most part is in the early stage of development of LED enterprises a lot of pressure. The third is the electricity supplier model. This model is relatively new, upfront investment costs lower than the first two, so more popular by LED companies. Foshan Lighting Association President Wu Yulin said.

He said that the current LED lighting enterprises commonly used mode of electricity providers, such as Tmall is entering the most comprehensive business platform, and Home Furnishing, LED lighting professional business platform, a small part is self mall. "However, through electronic business platform, the price must be very competitive. Therefore, the positioning of high-end brands or products must be very cautious, it is recommended not to drift into the electricity supplier. On the other hand, due to the domestic LED lighting standards are not perfect, but do not have the executive power, so in order to occupy the market, many companies at the expense of quality price war. This is a very dangerous signal, will make the entire LED lighting industry damaged. "

For the channel problem, the reporter interviewed a number of participants in Foshan LED lighting business representatives. FSL LED division official said that the current electricity supplier channel sales accounted for about 5% of the total sales of LED lamps, the price is the mass line. Kay Western relevant responsible person, the company is currently building Tmall online shopping mall, the main sales price competitive downlights and spotlights. Another person in charge of the company, Mr. Zhou told reporters that they do not consider doing electricity supplier, ready to continue to use traditional dealer channels. He believes that consumers can see the lighting effect, more helpful for sales.

Foshan Lighting Association Secretary General Zhang Hua said that at present, Foshan's LED lighting companies have not yet entered the electricity supplier, but the trend is obvious. "On the one hand, enterprises need to spread channels, need more funds, on the other hand, consumers are increasingly accustomed to learn online and even the purchase of goods, the consumption habits determine the LED lighting industry emerging as soon as possible to use electronic business platform, occupy the market and the right to speak.