Product Maintenance

Electricity supplier is suitable for LED lighting?

For the electricity supplier, there is such a clear view of radical, or from the traditional lighting company executives, can not help thinking. But at the same time, some people have raised their own questions, electricity supplier is suitable for LED lighting?

At this time, not only the LED industry, external recognition of debate on electricity supplier also have abnormal, for instance, Wanda Group recently announced a high-profile foray into the electronic commerce, and at the same time, Wang Jianlin said Wanda electricity supplier can not completely replace the retail market, and betting one hundred million and electricity suppliers on behalf o Lee Baba MaYun to bet ("10 years later, if the electricity supplier in China the retail market share of 50%, I gave him one hundred million, if he did to me one hundred million;" Wang Jianlin said on the bet), let more people the development prospects of the electricity supplier's attention to investment.

At present, the LED industry is most commonly used mode of electricity providers, such as Tmall or Jingdong into a comprehensive business platform (such as Tsinghua Tongfang), or enter the professional business platform LED lamps; one is accepted by more people the current view is that, with the improvement of e-commerce platform, a sharp rise in the number of users. With the 2013 "online and offline, the electricity supplier and the store will be combined with the model" is a better way to LED into the civilian market.

Electricity supplier, whether it will become one of the main means of marketing or auxiliary marketing are worth exploring. At the same time it is worth thinking about: the electricity supplier itself is good, but which companies and products more suitable for e-commerce, which is not suitable? There is a view that through electronic business platform, the price must be very competitive, the positioning in the high-end brand or product will be very cautious.

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