Electricity supplier intelligence is not all companies can trend O2O

With the lighting product price fall, in order to seek a breakthrough in quantity, more and more enterprises hope depends on the business volume. However, the electricity supplier to bring further profit margins and compressed space, but more and more down the enterprise. This year, the electricity supplier will continue to become the lighting business, the butcher?

Last year LED industry volume or price

2014, a number of small and medium lighting companies have fallen, lighting business boss foot phenomenon is frequent, but just in the past in 2014 has been the industry as the LED industry, the outbreak of the year".

According to Cai Hongbo, chairman of the whole platform, said a large number of lighting companies nationwide up to 3. In recent years, large enterprises junduoli, vision optoelectronics, Bont, Shenzhen, hibo photoelectricity billion light, medium or above medium size will collapse. Some experts estimate that in recent years, the collapse of the lighting industry accounted for 10% of the number of enterprises, more small businesses fall.

It is reported that in 2014 FSL lighting lighting products sales contrarian growth of 400%, but the price has dropped significantly.

In 2014, our product prices fell more than 20%, but like many companies, the price is in order to produce. FSL Chairman Pan Jie seems helpless. "But we have noticed that the price is down, and whether your sales volume is rising or not, if that is not the case, don't worry. "

And FSL, lighting products prices have become the industry trend. On the one hand is the price was significantly lower, the other side is the enterprise relies on the electricity supplier crazy output. Cai Hongbo admitted that the current total market is facing the face of excess supply of enterprise products. "In 2015, I think the business is inevitable, they put the market out of the scale of enterprises, innovative enterprises, the country is only 10% (3000) is enough. "

Rely on big data to develop online sales channels

Jingdong mall chief planner, senior lecturer at, said Zhou Xin, according to online shopping platform data in recent years, the online line has a stable sales channels. Lighting companies do electricity providers first to create fast response, customer first, teamwork, innovation, sharing, the electricity supplier team DNA.

In particular, he said, electricity supplier from the digital economy, focusing on the flow, the user experience, is not a lot of traditional companies have the thinking. Jingdong is considering the construction of intelligent control of the network interface, allowing users to experience in the cloud, manipulating the opening and closing of LED lamps and light bright light. The future is a thing connected to the world of things, with the lighting products to enhance the added value of intelligent products, business electricity supplier to open the intelligent business, is bound to be the future trend. Zhou Xin said.

The traditional role of the dealer is to help manufacturers find customers, but with the electricity supplier, the function weakened. Pan Jie said that at present, the traditional channels of lighting industry focused on distributors, Lamps City, engineering projects, such as line channels. Faced with the challenges of the new economy and electricity providers, LED lighting companies, dealers need to transition, and now we have to start doing 3-5 years after the winter ready.

Foshan lighting is a new product of the rise of the lighting electricity supplier enterprises, set up less than two years, and now sales have reached 8 million -1000 / month. Liang Ronghua, chairman of the board, said the secret in the electric shock must rely on big data, to study the characteristics of customer data driven, and then determine the product positioning, design, price, etc.. For example, the electricity supplier for the first time the company will be able to accept user feedback, timely adjustment, and traditional companies need 2-3 months.

Not all companies can do O2O

Data show that in 2014 China has become the world's largest LED manufacturing base. Last year, the total output value of Guangdong LED industry more than 340 billion yuan. As a gathering place of Foshan LED enterprises, as of November last year, only the South China Sea LED related enterprises reached more than and 650, the output value is expected to reach $10 billion, an increase of 25%. Pan Jie believes that in 2015 for LED lighting companies came to the transition year".

From the stage of economic development and channel influence, the traditional channels still occupy a large market space. The general manager of Zhejiang Yankon electric group Limited by Share Ltd Chinese division Chen Yiping said, from the traditional planned economy to market economy and then to the development of network economy, the supply and marketing cooperatives, dealers and network distribution channels, the distributors are still far more than the electricity supplier.

To accelerate the development of the electricity supplier, but this does not mean that small and medium-sized enterprises in the lighting condition. Zhou Xin said, standardized, standardized products more suitable for the development of the electricity supplier channels, so like strength, high visibility, the capital chain is sufficient to do business enterprises have advantages.

Not all products are suitable for O2O (online to offline), not all companies can do O2O. Hangzhou swangoose electrical limited company president Wang Micheng said. For small and medium lighting companies, the online platform to build a simple, but the depth of the channel is difficult to establish, there is no support for the next line O2O? "

The industry believes that in 2015 the small lighting enterprise may with personalized and creative products continue to have a good day, but in the past few years, LED lighting industry upside down, new technology, business competition is fierce. In the country there are still 3 LED Lighting Companies in the situation, the industry continued to enlarge production capacity, the rapid growth of enterprises slowed down, will not face difficulties in transition. Cai Hongbo, chairman of the whole platform, said a large number of small factories are now gone, there is no technological innovation