Elec-Tech contrarian growth of LED according to enterprises "Baotuan" win

China business news network, with the development of the electrical industry matures, the world's electrical industry production base transfer, China has developed into a world of electrical manufacturing center. Today, the electrical channels of play has been far from the past comparable, how to actively adapt to actively respond to the new normal, and thus achieve new development, which is the face of the severe test of the new economy in the face of each electric company.

The majority of enterprises less than the rate in the absence of growth or even not complaining at a loss what to do, to make price war. The Guangdong electric Limited by Share Ltd is active understanding of the new normal, actively respond to the new norm, changes in business philosophy, relying on scientific and technological innovation, seize the market gap, adjust the mode of development, launched a series of new products, new technology, contrarian economic growth in the new normal, small home appliances business growth of about 20% over the previous year, revenue growth of LED products about 47% over the previous year, net profit growth of 112.04% over the previous year, to produce a good answer.

How is this enviable transcript created? Guangdong electric Limited by Share Ltd vice president and Secretary of the board of directors Dunfee gives the answer: "products to green intelligent consumers, and docking, the mass data of all sectors of the industry chain of the value of integration. "

It is reported that the Guangdong electric Limited by Share Ltd was founded in Zhuhai in May 1996, the main products of small household appliances, LED products, at present, China has two listed companies, wholly owned and controlled enterprises amounted to more than 30, more than 20000 employees, has eight research and manufacturing base, located in Zhuhai, Shenzhen, Zhongshan, Huizhou, Wuhu, Yangzhou, Bengbu, Dalian. Patent holdings of more than 1300, is China's outstanding private technology enterprises and the national Torch Plan key high-tech enterprises, Guangdong outstanding private enterprises, etc..

Invest in research and development to deepen the main capital

The vice president and the Secretary of the board of directors Dunfee said, the company takes technology innovation as the driving force for enterprise development, the annual R & D investment of not less than 3% year of sales. Currently has more than 500 patents and patent licensing technology, and related packaging, lighting, display and other areas of proprietary technology products, has become one of the few domestic enterprises to master the core technology of LED.

Small household appliances every year more than 200 independent product development, small household electrical appliances more than 800 patents, has invented the world's first full plastic bread machine, the world's first DC motor drive fast baking machine, the world's first wave oven, the world's first automatic constant temperature outdoor electronic oven baked products, technology innovation ability among the forefront of the industry.

Dunfee said that renewable energy can really support the wider application of new energy vehicles, as well as the sustainable development of the industry. In a more detailed understanding of consumer and market demand, make the product more close to the market demand, enhance the competitiveness of products at the same time, accelerate the pace of development to catch up; in the field of new technologies, not only to create a leading development opportunities, but also pay close attention to changes in the global trend of new technology, increase investment in research and innovation, improve the internal incentive mechanism. To strengthen the business model innovation, attach importance to industrial cooperation, and strive to achieve new leap in the new wave of technological revolution.

The power of the industry chain to become the new normal way of survival

In the new normal, China electrical industry began a new round of reshuffle and integration, small household electrical appliance enterprises bankruptcy news constantly appear in newspapers, many household electrical appliance enterprises in order to compete for the limited market share price competition, vicious competition. Dunfee said in an interview, in such adverse circumstances, the past three years export growth remained at 30%, sales also increased to about 30% in 2015, and takes a new step, the second half will continue to maintain a good momentum of development.

Business for 15 years, small industry "small appliances, Elec-Tech practice is always maintain competitive differentiation of strong products, learn from each other in the competition, do not participate in the vicious competition; after entering the" big industry "LED lighting industry, learn from it China fully competitive home appliance manufacturing industry, the market competition is not sufficient according to PHILPS, CREE, OSRAM and other international brands, grasp the core technology, to create a complete industrial chain, the rapid establishment of a comprehensive competitive advantage. Dunfee said, to actively integrate into the international division of the industrial chain, the overall advantages of the formation of supply chain through the downstream subcontracting cooperation, fast to the industry chain and downstream development, so as to provide more comprehensive services for users.

Accumulation of social capital

In May this year, Guangdong electric Limited by Share Ltd became the icing on the cake, since "the Interim Measures" People's Republic of China customs credit management enterprises in Zhuhai city's first certified senior enterprise through customs.

Dunfee said that integrity is extremely important in the accumulation of social capital. Now, between small businesses Baotuan heating Baotuan winter is a good phenomenon of mutual cooperation. Companies hold together, can only be based on mutual trust, honest. Some people hold the luck, thought that in the cooperation does not matter. In fact, as long as the dishonesty once, it may be accumulated over the years to destroy the social capital. Such examples are not uncommon. Enterprises must put the integrity of the capital in the first place.

Future competition is the competition of service

Service industry is expected to open up the electrical industry