Eight enterprises to write cross-border LED version of the art of war"

China LED network] in recent years, the explosive growth of the LED industry has emerged, as well as national policy on the LED industry's strong support, making the brightest companies have to bring money into. For the environmental protection and the rise of the cross-border LED, whether a single soldier was also right when thousands upon thousands of horses and soldiers, as a force of enterprises. How can the use of capital and technical strength, cross-border layout? Whether they are small or large business strategy, "dare" word at the head, whether it. A set of tailor-made capability of the "battle plan", the enterprise become the only proper course to take cross-border LED.

With the shares: the advantages of change, scale change strategy

Bianzetong, general of the up and the world economy. Jing Chai's "under the dome" let LED people, LED enterprise Dayton responsibility. "And the world economy" is not to go with enthusiasm, the scale advantage into strategic advantage, so that the same side of the shares to become a potential industry in the LED industry to save the environment.

Tongfang shares in the industrialization of scientific and technological achievements as the model, the main two areas of information and energy environment. 2008, the same side shares cost 800 million for high brightness light-emitting diode LED chip manufacturing and its application industrialization project. The rich and powerful, investment is large. 2010, with the shares in Jiangsu, Nantong investment in the construction of high brightness LED application of comprehensive industrial base. As of the end of the year, the cumulative investment of 549 million 120 thousand yuan, but the annual income of $2010 was $-1163.

When the investment and return is not directly proportional to the same side of the shares of the strategic adjustment. In October 30, 2014, Sinopec gas station layout zhenminglee expensive energy-saving lighting, the same year, shares the same side overseas wholly-owned subsidiary intends to set by the subscription of new shares, Hong Kong stocks of listed companies holding the right to obtain the neoneon.

This subscription, so that shares the same side step away from the more recent environmental protection at the same time, LED also develops a tiger with wings added. 2015, Tongfang industrial holding company was renamed "Fang Youyou", the expansion and extension of domestic and foreign LED lighting and energy saving business.

With the scale of the layout, LED business is developing rapidly, forming a semiconductor chip, general lighting, lighting engineering, display backlight business as the core of the industrial structure.

BYD lighting: ten years of sedimentation, accumulate steadily

Throughout the history of BYD's growth into the LED industry, low-key but without losing strategy. From 2003 to 2014, BYD has become a LED industry veteran from the army, whether veteran or "Ginger", after all, is the old "spicy".

BYD's main automotive business, mobile phone parts and assembly operations, two rechargeable batteries and new energy business. 2003, BYD began to enter the LED industry, the early application of automotive lighting and focus on the field of backlight. Avoid being marginalized industry, three years of growth so that BYD began to focus on LED general lighting. There is a car, IT, new energy as a strong backing, so that BYD cross worry free, out of control. In 2010, BYD created its own brand - BYD lighting.

Ten years, for the development of an enterprise is not long, but also enough to let it become the industry "on the mic is singer, war is hero class characters. 2014, BYD LED business to achieve total revenue of 514 million yuan, compared to total revenue of $367 million in 2013, an increase of 40.05%.

Guangdong Ganhua: a clear goal, to get rid of losses by LED

Duang just to get rid of losses hat, only the Guangdong sweet "stunt". In 2011, Guangdong Gan Hua also known as the "ST Gan", when the loss of 196 million yuan in 2012, because of the profit or loss of government subsidies of 72 million 832 thousand and 500 yuan (including a large part of the subsidies from the MOCVD equipment, get rid of the loss of subsidies) hat, get rid of the risk of delisting.

Guangdong Ganhua main papermaking, biochemical products. Invested 836 million yuan in 2011 to set up a wholly owned subsidiary of the German force photoelectric, LED epitaxial wafer production project, the establishment of the new epitaxial wafer production line and supporting chip production line of MOCVD.

But, this small amount of Deli photoelectric, the second half of 2014 started production, have not been able to achieve economies of scale, and even cause Guangdong Ganhua decline in performance in 2014.

Li Jiacheng: star effect, light brown

2014, Forbes, the world's richest list announced, with $31 billion in net assets held by the richest man in Asia, through the ages, the highest in the non - money that is not.

Li Jiacheng name of the Yangtze River Industrial real estate development and strategic investment, Hutchison Whampoa operating ports and related services, real estate and hotels, retail, energy, infrastructure, investment, etc.. At the beginning of March 2014, Li Jiacheng showed the nano LED bulb to the media investment. November 21st, this is due to Lee Superman brand effect and reputation of the world's most energy-efficient LED bulb Nanoleaf officially on sale in Hongkong, the price of up to $35.

By the hand of Li Jiacheng again after exposure, LED lamp was raised in the Hong Kong stock market only able to perform wonders effect, LED lighting concept stock price rises. Industrial star effect has won the media spread, but also makes LED lighting in the domestic market has received more attention.

Millet: enterprise "Baotuan" advance secretly by an unknown path

Domestic Internet companies involved in the layout of the smart phone industry began millet smart home, the shortest time and fastest cross-border and highly lethal".

Millet focus on independent research and development of intelligent products, the main electronic intelligent products. October 2014, millet launched Yeelight smart bulbs, is seen as cross-border LED, layout intelligence