Effective control of product cost is one of the key factors to win the competition

The characteristics of LED lighting energy saving and long life has gradually been recognized and are beginning to spread, the current price is the key factor in the impact of domestic large scale promotion of the domestic market, from the current situation, the domestic LED lighting company too much, incomplete statistics there are thousands, LED lighting the product in popularity before it has begun to price competition, there are two main reasons for this situation: one is the simple assembly of LED products is not high demand for capital and technology, mold parts too many products on the market; two is the engineering market confusion and lack of standards, and also provide favorable conditions for the large number of low quality products of fish. Therefore, to participate in the market competition of enterprises, in order to ensure the quality of the premise, how to effectively control the cost of the product is one of the key factors to win the competition.

LED lighting as a new technology and new industry, no existing models of success as a reference, only feeling the stones, one of the earliest Henderson as a focus on high power LED lighting manufacturers, after six years of exploration and practice, have successful experience, there are many failures, by six years of accumulation, Henderson has sufficient competition to deal with the LED lighting market ready, mainly through the following three measures to control the cost, expand the market:

First, make full use of the international industrial chain division, as soon as possible to form a scale effect

The globalization trend of integration of the development of semiconductor lighting industry, each enterprise has to face, domestic enterprises should further emancipate the mind, to determine the company's global strategic vision, positioning and comparative advantage, actively participate in international division of labor. Domestic enterprises in the international competition, mainly with industrial matching and low-cost advantages, the main disadvantage is the product design innovation and quality assurance capabilities. Henderson six years passed, in the strategy has a clear positioning, positioning focused on alternative type of indoor LED lighting, actively participate in the international division of labor, to control costs through scale advantages.

Second, increase personnel training and R & D investment, through technical innovation to reduce product costs

Domestic enterprises to participate in the long and want to win the international competition, must constantly innovation, independent intellectual property products, while strengthening the cultivation of talent, with talent, we can aim at the international level, grasp the independent intellectual property rights, and to the world. To achieve this goal, Henderson to further increase the investment development platform, has completed the construction work center of Nanjing semiconductor lighting engineering research center and energy-saving lighting project in Jiangsu Province, and established the enterprise postdoctoral workstation; in research and development, increase the key common technology industries such as optical and thermal design technology investment, ensure the company's products in the leading technology, at the same time the company from the financial year will ensure that more than 10% of sales revenue for R & D and technical work.

Third, the domestic market to increase brand investment

In the global semiconductor lighting industry chain, the domestic enterprises have a strong competitive advantage in the field of LED lighting products, at the same time, the country is also through a variety of policies to support, through the demonstration of the application of stimulating industrial development, the domestic market has huge potential, which will provide support for the promotion of the domestic market LED brand lighting products. But in the long run, the market rules of the game (a variety of technical specifications and standards) was determined, thousands of small factories are mostly out, will eventually form the brand competition, enterprises must make full preparations.

Together with the industry to explore these issues, I believe that the acceleration of the process of LED lighting is very meaningful. As long as the industry, the middle and lower reaches of the industry chain colleagues work together, LED lighting into millions of households, and gradually replace the traditional large-scale light source will be faster than expected.