EMC mode: zero investment zero risk breaking LED promotion bottleneck?

How to find a new business model for the promotion of LED lighting, is Yingtong photoelectric chairman Wang Jiancheng has been pondering the question. He hopes to have been due to high prices and LED lighting products encounter bottlenecks in the development of the market, using EMC mode until successful promotion of LED lighting, photovoltaic business Yeston began to form a growth spurt.

Many do not hit, price is the main reason

Yeston photoelectric is a comprehensive, professional service providers to provide a system of LED lighting solutions, LED has its own brand of products, auman. In 2009, when the market for LED lighting products in the face of customer recognition is not high, which proposed to the performance and effect of LED lighting products doubts, decided to speak with the facts Yingtong photoelectric, the first prototype project.

"In Dongguan, Shenzhen, Guangzhou and other places, put a lot of manpower and resources to do dozens of pieces of a model project, this intuitive display to win customers on product performance, Auman LED recognition, but no customers give us a large bulk orders. "Yingtong photoelectric operations director Du Wei introduced," many do not hit, cause the price, such as more than a medium-sized factory, complete energy-saving LED lighting costs at least hundreds of thousands or even millions".

Zero investment zero risk, heaven pie?

Since the price is high, the investment is a big threshold, then by us to invest, so that customers to 'zero risk', 'zero input' to achieve energy-saving benefits sharing, a comprehensive upgrade of lighting, which is not resolved! Initially, Wang Jiancheng led his team will target customers locked in manufacturing enterprises in Dongguan, using EMC model. But the new marketing concept, but in the actual promotion encountered embarrassment. "Do not have to spend money, but also benefits, the sky can fall pie? Business owners do not have such cooperation, that do not fly.

Yeston photoelectric decided to speak with the facts, without affecting the production conditions, for the transformation of a trial production line. First half a month, the test line, the two sides to talk about cooperation.

Xinma woolen Fashion Co. Ltd. General Manager Wu Zhenyao introduction, "Yeston photoelectric help us do energy-saving renovation of a total of 3383, the contract period for us to save the 1 million 680 thousand lighting. I did not spend a penny in this small investment in energy conservation. "

Insiders said that the EMC model can help the government to achieve the goal of energy saving and emission reduction, reduce the cost of production of the owners, access to policy support and favor of the owners, to achieve a win-win situation.

"We will continue to do this successful model. Wang Jiancheng said.