During the transition period, the traditional lighting companies to "know"

If the previous year, with professional channel resources of traditional lighting companies are thinking to the transformation of LED, then, in the face of the current development trend of LED, it is not thinking to the transformation of LED, but to plan how to transition.

Industrial development environment is changing rapidly, opportunities and challenges coexist, although everyone is equal before the opportunity, but apparently, people have more opportunities for the preparation of preference.

The era of the traditional lighting industry has been developed to a mature stage, the market presents several independent brand pattern.

At present, FSL, Yankon, NVC, OPPLE and Mitsuo lighting have started their own LED transformation of the road. Transformation of the road is long, in order to make up for the deficiencies in various aspects of LED lighting, many companies choose to embrace cooperation.

The transformation of traditional lighting company in the most concern is the NVC and the Buddha took. A bucket let NVC decimated almost fall apart, suddenly a dramatic turn, in January 11, 2013, Wu Changjiang again appointed NVC CEO, and return to the board in June 21st of the same year, regain control. At this point, began in May 2012, NVC settled civil strife.

In 2013, LED lighting market is developing rapidly, stable adjust strategic deployment of NVC LED to increase efforts to promote the product, parallel marriage elec-tech.

Once Elec-Tech shares of NVC once caused high decibel questioning and infinite conjecture. This hand after more than a year to run, has been getting better. Recently, coupled with NVC's investment of Elec-Tech, optimistic about the future of LED.

Light king FSL's transformation of the road is clearly not smooth, FSL in order to cope with the doldrums of the incandescent lamp market, the target is locked in the new energy investors sought after, actively seeking new energy transformation. Unexpectedly, in 2011, FSL's founding year, fozhao fozhao lithium lithium cathode materials are the loss of 21 million 30 thousand yuan and 2 million 940 thousand yuan. FSL in the new energy expansion on the road repeatedly suffered bad. 2013, FSL had planned to open the first pure electric bus line in Foshan due to immature technology and premature death". At this time, the former chairman of FSL Zhong Xincai also caught in the vortex of connected transactions. FSL claims the three batch of claims striking one snag after another, the number of thousands of claims amounting to 180 million yuan.

The FSL lawsuit, wanted to cut the Gordian knot. The face of LED lighting development opportunities, FSL has clearly focused on the main industry in the field of LED lighting.

Recent news, once again let the "light king" has become the high frequency vocabulary of people talking about: FSL LED bulb again to refresh the achievement of sales of up to 12 million per month, FSL LED bulbs sold only 3 yuan a. For a time, FSL has become the LED industry price killer".

The strength of traditional distribution channels

Whether or NVC as the Buddha, the transformation of the road is not easy but it is also regarded as successful. Including the sun and OPPLE, including these traditional lighting giant into the field of LED lighting antagonistic, are well demonstrated the relative dominance of the market and good cost control capabilities.

FSL has a basic coverage of the country's huge distribution channels, from a quantitative point of view, the current number of nearly 3000 stores nationwide distribution, and now look forward to further expansion of the next two years to 4000-5000 home.

NVC mining County, Township city market potential, a total of 37 exclusive regional distributors, 3299 stores.

With the development of the corresponding line channel advantage, as the Buddha, the sun, NVC, and OPPLE have launched three Tmall flagship store, Jingdong, Amazon and other electricity providers channel platform, through the construction of shops and the establishment of online distribution system, to achieve online and offline interaction in order to better promote the self brand.

Obviously, the traditional lighting companies, fought in the field of LED lighting, only in the channels, production, brand, size of the four elements have a strong competitive ability to grow into a new LED lighting giant.

Xiao Bian said:

The current world is changing the pattern of lighting, incandescent gradually withdraw from the stage of history, LED lights with respect to energy-saving lamps obvious advantages. LED transformation of traditional lighting enterprises imperative, both to make the best use of the situation, but also a careful argument, safe planning, to achieve the most gorgeous transformation. (text / China LED network Genny)