Dragon LED still faces many challenges

In 2012, LED owners still cautious, although most of the industry think the worst of the year fell in 2011, but the uncertainty of the environment, and to resolve the problem in 2012 the pile up in excess of requirement, can only say "all merit".

In general, the upstream facing the supply and demand imbalance problem facing the downstream manufacturers, from upstream and downstream industry outlook for this year's observation, revealed that the fat on the thin change.

By the global economic fluctuation and industrial supply expansion too fast, 2011 LED industry struggling for a year, facing the parties bargain competition, LED industry from its peak in 2010, the rapid decline in profits to the downturn, mostly was better than the 2008 financial tsunami.

Li Bingjie, chairman of the Taiwan LED epitaxial crystal manufacturers, chairman of the crystal is expected in 2012 is still a hard year, mainly because of the influence of the scale of the economy of LED production capacity, to wait until 2013 to see. He believes that 2012 will be the key to the elimination of competition in the industry.

Li Bingjie believes that the real outbreak of lighting will fall in 2013, he estimated that the world will have 1 billion LED bulb Market size. He estimated that in 2011 the global LED bulb, but on the 150 million (with an average of 6 watts of LED bulb for the calculation of the base), in 2012 even doubled to 300 million, still consumes the global LED production capacity can not be too much influence.

He believes that unless the LED lamp terminal price to replace the 60 watt incandescent lamp, can be reduced to $12, the market will replace the obvious effect.

In view of the 2012 outlook, Wang Hongdong, general manager of Beijing, said the current visibility is not high, the overall industry boom seems, the first half is not to have a good opportunity to look at the actual situation in the first quarter re evaluation. Now it seems that the demand for large outdoor billboards in mainland China is still weak, and the first quarter looks cold.

Lite CEO Teng Guangzhong believes that 2011 LED industry is one of the worst years, this year the whole industry environment will not be worse than last year, but the company has individual differences will be great; he thinks the TV back light source to the bottom, the high order lighting market still has the blue sky, this year will certainly be Lite representing growth of LED.

2012 is a challenging year, it is clear that the consensus of all LED industry, in spite of this, the chaos can still be a hero, several companies have announced that they are ready to meet the new challenges, each with the layout of the plan.

In addition to crystal electric horizontal integration, patent alliance Dachang in mainland China to consolidate bilateral authorized customers, and Changzhou and Shandong, Xiamen Ambrose crown product development, Guangzhou Jing Xin Jing, a total of 4 production bases, all branches all have TV backlight and LED lighting to the sea, battle ready position.

Billion light lighting actively develop their own brands, anti Japanese force manufacturers, in addition to expanding in the East Bay City of LED TV backlight package accounted for, maintain a leading position, more homeopathy entering apple iTV supply company, lighting layout as early as the union electric company strategy 2 years ago, Putian Hongyan and group, and the establishment of the joint venture company in Hangzhou. In total, China Hongyan layout 5000 marketing channel base, is expected in the future, the replacement of new LED light source policy benefit.

Following Xiamen, Guangzhou success Baihong touchdowns, also won nearly 10000 LED lights big in Zhejiang Yiwu, this year on both sides of the biggest engineering orders, will inject new business growth force Baihong 2012.

LED industry, said in March this year, the performance of the whole year is a key month, if the demand can be heated on schedule, the subsequent development of confidence in the industry will be fully help