Downturn in the market LED lighting industry reshuffle quietly

Decline in exports, inventory backlog, profit growth fell sharply, LED lighting industry has not been able to usher in a good policy in the real spring.

A group of seventeenth Guangzhou International Lighting Exhibition Organizing Committee revealed that the data is showing the trend of LED lighting industry: this year's Guangzhou international lighting exhibition area expanded by more than 10% last year, a historic reach of 220 thousand square meters. However, the number of exhibitors lighting enterprises fell 10% over last year, down from last year's 2900 to 2600.

A LED lighting company general manager to participate in the show told reporters that this is due to the beginning of this year the European economic downturn, resulting in the domestic LED lighting business orders fell sharply, some small and medium enterprises or collapse.

But the downturn in the market failed to stimulate the adjustment of the industry itself, the industry disorderly competition intensified. In the policy stimulus, some companies are not in the LED industry began to shift to the LED lighting market, their purpose is not to produce, but to obtain government subsidies. Sun Jianning, general manager of China Lighting Co., Ltd. Shun told reporters.

However, this will lead to some companies rely on the psychological, they will be eager to get policy compensation, rather than concentrate on the development of products and markets. The person in charge of a domestic LED Industry Association believes that in order to compensation policy into the LED lighting industry enterprises will hit the price war in the survival under pressure to seize the market, disturb the market order of LED, and thus hinder the development of the industry.

Sluggish market

Under the influence of the financial crisis in Europe and the U.S. economic recovery, since the second half of last year, China's LED lighting exports showed a sharp decline in the situation.

At present, Europe and the United States is the main market for LED lamps, since the second half of last year, domestic exports to Europe and the United States market orders fell by about 40%. The person in charge of a domestic LED Association of the "daily economic news" reporter said, "in the current LED market, companies from Europe and the United States market orders by about 30%~50% is normal, but there are a lot of companies of the backlog of inventory. "

Decline in orders, inventory backlog has a direct impact on the turnover of enterprises.

12 LED listed companies released results reported in the first quarter of this year, KingSun photoelectric and only two companies to maintain a slight upward growth, the other 10 companies are the growth rate of different degrees of decline, which had been keeping growth allring technology actually had zero growth.

The decline in orders to bring some impact on the turnover of listed companies, but for those small and medium enterprises, it may cause funding strand breaks, and even the company closed down. According to the current situation, the second half of the enterprise orders may be further reduced, then some small and medium enterprises will be closed down phenomenon. Sun Jianning said.

Lack of core technology

Not only rely on the market in Europe and the United States, is also heteronomy. As the core technology of LED lighting chip technology is still European countries and Japan and other countries, which led to the domestic LED industry is very meager profits.

The LED Industry Association official told reporters, from the point of view of energy saving and environmental protection, LED lamps have more advantages than incandescent lamps, the former is the trend of the latter. "

However, Sun Jianning believes that "although in accordance with the national route, remarkable development prospects of LED lighting industry, but in recent years the LED lamp is difficult to replace incandescent lamp market, the reason is that the LED price is much higher than the incandescent lamp, it is difficult to be accepted by consumers. "

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