"Double eleven" lighting business record end

[LED] China Vtion as of November 11th 24:00, once a year "business wars" exhausted. When Ma smiled and said "thank China women", who is the biggest winner is already evident: Tmall double eleven transactions exceeded 57 billion 100 million yuan, of which mobile transaction volume reached 24 billion 300 million yuan, 4.54 times last year mobile transactions. Logistics orders 278 million, a total of the world's total of 217 countries and regions involved in the rush. Alipay one day to complete mobile payment 197 million, 2013 double eleven, Alipay mobile payment number 45 million 180 thousand.

So the question is, if Ma and Alibaba is the biggest winner in the war, so a single lighting brands, who in this battle win? Please look at the data compiled from LEDinside. However, because of widespread Tmall brush single status, readers and the manufacturers need not too to a ranking, good products, good service, the real transaction is solid, foundation of enterprise e-commerce the cause of steady progress. Those in previous years by brush single punch on the peak, but the strength is not the lighting business this year is not authoritative is a case in point.

According to LEDinside statistics, OPPLE lighting were 8 million 826 thousand and 100 yuan and $73 million 822 thousand and 400 topped the list of the top brands of light sources and lamps brand list. Light source and lighting total sales of more than 80 million yuan, once again refresh the results of last year, OPPLE, according to tomorrow's cat sales of 57 million.

OPPLE, NVC, Aldo ranked the top three lamps selling best-selling ceiling lamps

From the lamp selling brand rankings, followed by OPPLE after the NVC lighting, but the turnover of 27 million 420 thousand and 700 yuan compared to the winner of OPPLE lighting is really a big slice ah, do not know whether the recent "NVC storm" and some relationship? As for NVC by Wang Donglei took over after can go further, perhaps next year from the "double eleven" record in one or two to distinguish it.

Lamps brand list

Aldo once again into the top of the lamp, turnover of 26 million 965 thousand and 500 yuan, slightly lower than the NVC, if slightly harder, may be able to put the annual double eleven "hot runner up" lamps in the bag.

Last year "double eleven" among the "top three" source lighting lamp of the year's turnover of 4 million 216 thousand and 800 yuan, compared with last year, 21 million 420 thousand yuan (including light source and lamp) turnover, do drop some "sad", but still ranked in the sixth place selling brand lamps, is also in ten strong.

From the lamp category, ceiling lamp for the eleven best-selling lamps and lanterns, turnover accounted for up to 51.51%. Followed by the chandelier, chandelier lamp, desk lamp, etc..

Hot selling products

OPPLE, PHILPS, ranked the top three large NVC source

Let's look at the source of selling brand rankings, PHILPS to 6 million 540 thousand and 800 yuan turnover was the "runner up", "followed by 3 million 914 thousand and 900 yuan, so it seems, the NVC is also" double harvest". "Light king" FSL to 1 million 222 thousand and 200 yuan turnover ranked eighth, while the lamp turnover is only 435 thousand and 800 yuan, but add up to 2 million yuan record whether unworthy of the "lights king"? The electricity supplier market to seek the sun's light source and lighting are not one of the top 20.

Hot brand list

Lamps, light source products and buyers who is hand chop party?

This double eleven day, reached by hand chop party and small shop are pleased tens of billions of dollars of the list, can be said to be human management consumption activities has never been wonders. Inherent impression, a woman is synonymous with shopping, men basically is to stand aside, the real situation is what kind of?

According to Tmall data, in the eleven day of the same day, the proportion of men and women to buy lamps were men accounted for 51%, Ms. 49%.

Chop hand is no longer the female compatriots, compatriots become super male compatriots catch hand chop Party group, to subvert the inherent impression of you. Some people commented that the proportion of female compatriots, certainly with male compatriots Alipay account to buy lamps. Nor is it possible to look at the following chart.

The main source of light to buy, the proportion of men and women were 61%, 39%. Subversion, subversion, men become double eleven chop hand party. Xiao Bian had said, in order to ten lamps, a man with great light products. This time, Ma is not only to thank Chinese women, but also thanks to the contribution of male compatriots.

"LED lights are more common in men, 30 years of age and older, married and mid - to high-end household monthly income consumers. Consumers do not choose to use LED lights when the main reason is that they do not understand the LED lights and higher prices, of which women and consumers under the age of 29 do not understand the proportion of LED lights more. LEDinside senior analyst Wang Ting said.

Guangdong highest turnover in Zhejiang followed by Jiangsu

Look at the ranking and then look at the regional distribution of buyers and sellers. Whether it is light or light, the buyer is the largest turnover of Guangdong Province, followed by Zhejiang, Jiangsu, Fujian and other eastern coastal areas.

From the regional division, the turnover of the highest proportion of Shanghai.

On the seller's point of view, the eleven light source and the seller is the largest seller of light is Guangdong and Jiangsu